Recent Ipsos polling shows challenge faced by Badenoch / Tories.

When you ask about the brand of party leaders, Farage has a clear one, leads on strength, personality, understands Britain's problems.

Badenoch? Nowhere. No particular brand at all

https://www.ipsos.com/en-uk/nigel-farage-seen-party-leader-who-most-understands-problems-facing-great-britain
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