In general, British TV appears to have lost the art of the trailer. ITV are astoundingly bad at it - for the most part, they pick a single contextless ten second clip that has nothing to do with the show's conceit and just call it done. You learn nothing about the show through its ads.
ITVx currently has an ad for Pan Am, a 2011 show starring Margot Robbie, which somehow completely fails to mention that Margot Robbie's in it. I'm going to claim she'd be quite the draw.
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