I tell co-workers that soon referral traffic will be gone. They'll get their (likely wrong) answers directly from AI search aggregators or ChatGPT and never hit the site, then when they complain about incorrect information they won't understand it never came from our site. - ThreadSky

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settingthetable.bsky.social • 61 days ago

I tell co-workers that soon referral traffic will be gone. They'll get their (likely wrong) answers directly from AI search aggregators or ChatGPT and never hit the site, then when they complain about incorrect information they won't understand it never came from our site.

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morphosis7.bsky.social•61 days ago

I agree that referral traffic may be a thing of the past. However, I'm somewhat encouraged that the LLMs I've seen are including cites in their answers - so perhaps referrals may not disappear entirely. Maybe I'm naive.

morphosis7.bsky.social•61 days ago

I also see a number of folks around me turning to search platforms which intentionally don't include tools like this, so perhaps there's enough of a market left for traditional search tools that spawn referral traffic at past rates? Wishful thinking?

settingthetable.bsky.social•61 days ago

The hard part is getting the majority average user to not default to whatever is easiest to access vs. power users who would more likely seek alternatives. But that’s nothing new.

knaas.bsky.social•61 days ago

Google and Facebook will still want people to advertise so maybe only organic traffic will disappear.

settingthetable.bsky.social•61 days ago

It seems counter to their moneymaker, doesn’t it? Yet they forge on.

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