Don’t expect UK journalists these days to do any research, especially the Guardian. Had they bothered, they’d find the ridicule from NZ comes at a time the country is seeing record emigration, while trying to lure rich influencers with ‘digital nomad’ visas
https://www.theguardian.com/commentisfree/2025/feb/19/new-zealands-tourism-campaign-is-not-the-worlds-worst-and-i-should-know