You would think elasticity of demand would be a well-understood principle but no

Currently arguing with a company who thinks the answer to a (at the moment) 30% YoY decline in sales is a 25% price hike

Them: “We’re selling less, but we’ll keep our margins whole”

Me: 🙄
Reposted from WildGorillaMan
I’m glad you brought up demand elasticity though, as price hikes will certainly impact demand, which will reverberate back through the entire chain

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