For 60 years, car advertising has programmed us that driving is freedom, that cars are how we get around, that driving — even reckless driving —is a symbol of status & power. But what if a car marketing vet used his skills to highlight the insanity of car culture?
https://sf.streetsblog.org/2020/11/05/reprogramming-60-years-of-car-culture-marketing
https://sf.streetsblog.org/2020/11/05/reprogramming-60-years-of-car-culture-marketing
1 / 2
Comments
Claes Tingvall wants to put the emphasis of driver safety on the government. He understands people will speed, be distracted etc. and it is incumbent on the govt to prevent accidents. This started in 1997 and you see evidence all over.
It’s well understood that the job of marketing is to be persuasive. But that’s also the job of every change agent (including every dedicated city-builder) — to be much more persuasive that we have been.
Find a way.
https://urban-mobility-observatory.transport.ec.europa.eu/news-events/news/car-manufacturers-advertise-walking-and-cycling-france-2022-01-17_en#:~:text=As%20of%20March%202022%2C%20French,Transition%20on%2029%20December%202021.
The one I'm thinking of is a guy walking into his garage, looks at the gleaming car sitting there then cuts to outside the garage as he cycles out. Theres a voice-over says something like 'You don't always have to take the car'
I love these by the way.