obviously they couldn’t actually get people to buy and use a sauce that hot, but they still advertise their own branded sauce as being the hottest on the show. FRAUD!!!
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You are trying to get maximum sales out of a product that by definition has a limited appeal. Most people like slightly above bland levels of spice or heat for commercial food products. So it;s tough. Produce a real hot sauce and hardly anyone buys it.
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But as a keen purchaser of various chili sauces, I can say that it's very rare to get an actual chili sauce that is as hot as it is advertised to be.
It's very disappointing.
You are trying to get maximum sales out of a product that by definition has a limited appeal. Most people like slightly above bland levels of spice or heat for commercial food products. So it;s tough. Produce a real hot sauce and hardly anyone buys it.
But it's still shit.