For its #SuperBowl ad Rocket Cos said: “We’re using pop culture and cultural relevance to create what we believe will be a significant standout against the many, many celebrities we’re going to see and the pronounced use of comedy.”
Rocket’s #SuperBowl ad has brief nods to the agencies that worked on it: Mirimar, as the name of the moving company on the back of a truck, as well as Otherway, the design agency that worked on Rocket’s logo overhaul—the slogan on the truck reads “The Other Way to Move.”
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