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Catch up on all the Super Bowl LIX commercials, including the brands and the advertising agencies behind the ads.

submitted 22 days ago • 0 comments

GoDaddy’s #SuperBowl ads have moved on from raunchy shock value—now they’re helping Walton Goggins sell goggles for your noggin. A different kind of attention-grabber.

submitted 22 days ago • 0 comments

Nothing brings people together like Totino’s… and nothing rips them apart like a spaceship door. RIP Chazmo. #SuperBowl

submitted 22 days ago • 1 comment

Booking.com’s #SuperBowl ad isn’t the first for the Muppets, with appearances including a Ford spot in 2006 and a Toyota ad in 2014

submitted 22 days ago • 0 comments

In a sea of loud and silly #SuperBowl ads, Jeep’s calmer approach might stand out. But will Harrison Ford’s musings on freedom and unity resonate—or leave viewers divided?

submitted 22 days ago • 0 comments

The only thing I took away from the Poppi ad was that the pizza delivery guy was on Love Island USA #SuperBowl

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This Hims & Hers #SuperBowl ad is sure making me regret my nachos and wings.

submitted 22 days ago • 1 comment

Bud Light’s #SuperBowl ad makes one thing clear—it’s not trying to win over Gen Z.

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The beluga whale in NerdWallet’s #SuperBowl ad—its new spokesanimal—is voiced by Kieran Culkin

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Taco Bell says its ad wasn’t about celebrities—it was about its customers… just with a little celebrity help. Smart framing or just another star-studded spot? #SuperBowlAds

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Lay’s originally planned to promote its new All Dressed flavor in its #SuperBowl commercial but changed direction to spotlight American farmers behind the chips.

submitted 22 days ago • 1 comment

A girl and her potato make the most unexpected #SuperBowl ad duo of the year.

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DoorDash just gave us the next evolution of girl math: Spend money, save money and somehow end up with a Fabergé egg and a jetpack. Makes total sense. #SuperBowl

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Anyone else feel deeply uncomfortable about the concept of a fleshy cowboy head? Because same. 🤠 #SuperBowl

submitted 22 days ago • 2 comments

With the #SuperBowl audience nearly 50-50 split male/female for years and female athletes having a massive year, ads from Nike, Dove and the NFL strike the right tone. 🏆👏

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The 94-year-old actress in a scooter in the Reese’s #SuperBowl ad is one of the oldest people ever to star in a Super Bowl spot.

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Angel Soft marks the first time a toilet paper brand has had a #SuperBowl spot since 2004 when Charmin advertised for the first time.

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Smart, striking, and well played—Novartis’ #SuperBowl ad flips society’s obsession with boobs into a powerful message about breast cancer awareness.

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This is Nike’s first #SuperBowl ad since 1998—it was well worth the wait.

submitted 22 days ago • 1 comment

I’m typically a sucker for a Budweiser Clydesdales #SuperBowl ad, but this one just didn’t give me the same feels.

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Forget the mustaches—the real star of the Pringles #SuperBowl ad is the Batman theme song

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Hellmann’s “When Harry Met Sally” #SuperBowl ad is the commercial I didn’t know I needed. My rom-com-loving heart is full.

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Unscientific poll of my 9 and 5 year old. Favorite #SuperBowl ads so far: Mountain Dew, Coffee mate and Instacart (because they saw the Pillsbury Doughboy)

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You have to applaud Coffee mate for scouring the internet to find the perfect tongue for its #SuperBowl ad, watching over 9 hours of audition tape.

submitted 22 days ago • 1 comment

While OpenAI used AI tools like Sora in the early stages of the creation of its #SuperBowl ad, designers were the ones that created the final version.

submitted 22 days ago • 1 comment

Duracell’s #SuperBowl ad came together in just 40 days. See how it got made here www.adage.com/article/spec...

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Rocket did have a contingency plan for the live moment of its #SuperBowl ad if it ultimately couldn’t happen, but declined to reveal what that was.

submitted 22 days ago • 2 comments

AI has been tricky to market but Google does a nice job in its #SuperBowl ad of humanizing the technology.

submitted 22 days ago • 1 comment

Amid all the slapstick and ridiculous humor, Google’s #SuperBowl ad is bringing the feels. A rare moment of sincerity in the big game lineup.

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WeatherTech’s granny #SuperBowl ad looks a whole lot like Taco Bell’s 2013 “Viva Young” Big Game commercial adage.com/videos/taco-...

submitted 22 days ago • 1 comment

Instacart’s CMO on why they used brand mascots in their #SuperBowl ad: “We didn’t have $20 million to spend on celebrities, so we knew we would not out-celeb celebrity ads and had to find another direction that would win on its own creativity.”

submitted 22 days ago • 0 comments

Whatever creative genius said, “You know what the world needs? Seal as a seal!” Was absolutely right. #SuperBowl

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Michelob Ultra’s #SuperBowl ad is one of several commercials that feature stars over the age of 50, a demo long ignored by advertisers

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Is there something brands aren’t telling us? 👽🚀 With four #SuperBowl ads featuring aliens and space themes, it seems like the big game is doubling as a soft launch for first contact

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Homes.com just delivered one of the funniest #SuperBowl ads of the night—perfect mix of celeb power while actually making the brand memorable.

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Who decided flying facial hair should be a #SuperBowl ad trend?

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Some important stats on #SuperBowl ads: Of the 65 celebrities Ad Age confirmed will appears in ads, 18 identify as female, while 47 identify as male; 12 are Black; one is Hispanic, 1 AANHPI and four are two or more races.

submitted 22 days ago • 1 comment

I appreciate the Starbucks jab, but there is just way too much going on in Dunkin's #SuperBowl commercial.

submitted 22 days ago • 0 comments

#Super BowlLIX will be the first game simulcast on Tubi, Fox’s free ad-supported streamer. Here’s how those ads were sold: (🎁 for all to read: bit.ly/3CJOaXe)

submitted 22 days ago • 0 comments

#SuperBowl commercial costs surpassed $8 million for the first time for a handful of ads. This comes as there was a waitlist for brands to get inventory in the game. Pricing for a 30-second Super Bowl ad started in the range of $7 million. (🎁for all to read) adage.com/article/spec...

submitted 22 days ago • 0 comments