In confronting rightwing hate, from "inner city crime" to "illegals" to trans panic, vital to FIRST establish very big we. To speak of the values that connect us all. This makes harm to specific community, callout narrating why right peddles hate even more potent. www.youtube.com/watch?v=7hlv... - ThreadSky

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anatosaurus.bsky.social • 91 days ago

In confronting rightwing hate, from "inner city crime" to "illegals" to trans panic, vital to FIRST establish very big we. To speak of the values that connect us all. This makes harm to specific community, callout narrating why right peddles hate even more potent. https://www.youtube.com/watch?v=7hlvGWz8UfI

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anatosaurus.bsky.social•91 days ago

Bigger we can be construed via metaphor of dimming light/forcing us into shadows. Or it can be freedom - in this example - to be who you are:
https://www.youtube.com/watch?v=5bqPelVLh2o

anatosaurus.bsky.social•91 days ago

Critical, YES, to call out the right for not merely what they do but why. But that alone only explains why they're bad - doesn't make the case FOR the group being reviled. Both are key.

anatosaurus.bsky.social•91 days ago

Or it can be rendered more particular, depending on the policy fight you're in:

https://www.youtube.com/watch?v=ajEIVPj-7FU

beckyunions21.bsky.social•91 days ago

Super interesting, thanks for sharing. I wonder if you had any info on the metrics for moving the dial on these ads? I'm intrigued as we're beginning to work with unions to look at new narratives.

anatosaurus.bsky.social•90 days ago

Yes! I reported on movement in RCTs (randomized controlled-trials) on the 1st ad in oped. Older ads here also did considerably well - have to look up exact #s as they were from 2022. But in the +2.5 range for vote choice & issue beliefs.
https://www.rollingstone.com/politics/political-commentary/harris-trump-democrats-republicans-anti-trans-bullying-1235136920/

beckyunions21.bsky.social•90 days ago

I appreciate the response, many thanks - really enjoy your work!

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