Given that audience (high SES, likely college ed, Bay Area), you want to lean into self & status preservation not fact-based claims (unsafe.) I would try - "You're better than Tesla" "You're too cool for Tesla." Without lecturing/shaming.
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Thanks. We're now circulating your new sign ideas. If you can include even 1 slide of suggested Telsa dealership protest messaging in your March 6 Freedom over Fascism briefing, that could help the nearly 100 sites nationwide that are doing this. Protest map here: https://actionnetwork.org/event_campaigns/teslatakedown
Lecturing/shaming can engender "counter-culture" backlash - i.e. fuck these leftie scolds telling me what to do. Facts don't stand up to feelings; you need to be in terrain of spurring desire to be better OR how will others judge me.
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