Turned off both Google and Apple search ads for now as I realized it was barely making a dent on daily purchases of my apps. I'll def need to update the ad copy, etc., since the clicks I was getting were non-paying in the end.
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Kinda obvious to me now, but I learned Google search ads are great for hitting lots of people, but it's very easy to waste money on markets that would never give you any money.
I took another crack at Meta ads and had some good success, I couldn’t seem to get attribution working but looking back I had a noticeable bump in installs for a reasonable price. I plan of giving it another crack once I finish up another campaign.
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