I went to a pretty liberal college (Pomona College), class of '94. We all knew that the founder of Domino's pizza was a big enemy of abortion rights. And yet, somehow, we all kept buying Domino's. 30 years later, it's still there.
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According to Wikipedia, "In 1989, the National Organization for Women (NOW) called for a boycott of Domino's because of his active opposition to abortion; however, it is unclear what effect, if any, that had on the company's sales."
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https://en.wikipedia.org/wiki/Tom_Monaghan