I immediately thought of SONOS too. It's one thing to say "you'll get no new updates", quite another to say, effectively, we're taking the device you bought away, which is what Sonos tried first time round before they just made them obsolete by making them unusable.
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Last time we bought a washing machine they were hyping the app. My husband told them they misjudged who they were talking to. Lol
I now have a Bluetooth Marshall speaker.