Perhaps publishers should try to do marketing, rather than rely on influencers and authors to do it. Just a thought! - ThreadSky

gaycannibalism.bsky.social • 39 days ago

Perhaps publishers should try to do marketing, rather than rely on influencers and authors to do it. Just a thought!

Someday writers and publishers will all collectively learn the folly of putting all their business eggs in one platform basket!

Comments

shuchancellor.online•39 days ago

is that even legal

brooklynkid53bskys.bsky.social•39 days ago

I am pretty sure that pubishers do, or at least had, at least modest budgets for marketing

as far as I know, which isn't a lot, outside of specialized de facto monopolies like textbooks, publishers don't make a whole lot of money

https://www.macgregorandluedeke.com/blog/how-much-money-does-a-publisher-invest-in-marketing-my-book/

gaycannibalism.bsky.social•39 days ago

Marketing is now almost entirely put on authors themselves, and the 'big four' fiction publishers are multi million pound businesses.

https://www.thebookseller.com/spotlight/review-of-2023-how-did-the-big-four-fare

brooklynkid53bskys.bsky.social•39 days ago

I stand corrected, which is a good thing

darknessangelic.bsky.social•39 days ago

Oh but then they would actually have to do the work🙄🙄🙄

theotherspeakman.bsky.social•39 days ago

Impossible!

Nobody trusts marketing.

(I'm joking but... Well...)

feastlastharlequin.bsky.social•39 days ago

The key to success will always be word of mouth.

abandonedamerica.bsky.social•39 days ago

But then they'd have to use some of theirprofits to pay a publicist rather than making an author do extra work they're ill equipped for so the publisher can make more money

ineti.bsky.social•39 days ago

Imagine what they could do if they weren’t paying for office space in New York.

nathanburgoine.bsky.social•39 days ago

Imagine if they spent that money instead on, oh, I don’t know, their backlist authors, maybe. Or getting authors to events (not in New York). Or having events even, y’know, happen.

gaycannibalism.bsky.social•39 days ago

possibly on buying books from new authors, or midlist authors, rather than political memoirs that end up remaindered in six months

karmabennett.com•39 days ago

Author events don't sell many books though. They are just a good excuse to get real PR, like radio interviews or weekly paper mentions.

Re: backlist, I agree! But the media is partly to blame in having zero interest in older books.

nathanburgoine.bsky.social•39 days ago

All my best sales have come from queer events like Pride or romance conventions, but I get that’s not necessarily the same for all authors—but I’ve always had to get to things like Pride or Conventions on my own dime.

ineti.bsky.social•39 days ago

Tradpub doesn’t have much patience for backlist or long tails.

karmabennett.com•39 days ago

Put another way, the influencers of today were the review sites of yesterday. Many of those sites are gone.

Unless by marketing you mean ads on Google and Amazon? I feel like publishers *are* doing that.

karmabennett.com•39 days ago

The issue goes beyond publishers. Since people go to social for content now, review sites stopped getting traffic. So many indie bloggers have given up on their sites. And new reviewers don't have sites, putting all their trust in social.

The culture of the Internet is broken.

caninebrainz.bsky.social•39 days ago

god forbid white collars do work

shimaira.com•39 days ago

🔥🔥💯

clementinedanger.bsky.social•39 days ago

It's unheard of, it's mad, it's sick, but by god we may as well try.

gaycannibalism.bsky.social•39 days ago

Imagine if they funded marketing departments and editors again.

clementinedanger.bsky.social•39 days ago

I can imagine a lot of things, Tiernan. I can imagine a floating city of wonders at the heart of the universe. I can imagine an entity at the bottom of the ocean that has only known darkness seeing color for the first time. But such a thing as you suggest? No, Tiernan. No. That I cannot imagine.

wodnesse.bsky.social•39 days ago

publishers.... actually publishing??? but think of the profit margins, they're so plump with all of this outsourcing

gaycannibalism.bsky.social•39 days ago

What if the CEO of penguin can't buy a third yacht. Think of his yacht guy :(

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