i really like the way @iwriteok.bsky.social put it when he referred to their strategy as sucking the narrative oxygen from the room
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onion person
it’s very fun to watch rightwingers make up insane bullshit and laugh at them for “believing” it but it’s a very intentional strategy to flood the online ecosystem with their narratives. they don’t believe all the shit they say but it serves their ends if everyone is talking about them all the time
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