He's moved away from "Fast food yucky, here's a boujier version of a Big Mac" to eating every fast food item in the country and putting it on a tier list to get those Mr Beast low attention span views.
It's even funnier when you look at how he posts and it's all him saying "Budget friendly meals" and the ingredients total 180$ "But it breaks down to check per serving" and when people point that out he just says "That's just an excuse cooking is easy"
I'm at least at peace that I don't bother with this guy's content.
I found other food centric content creators that are actually entertaining and cook food that looks delicious and also aren't pulling some bullshit like "and now we're gonna smoke some duck lard to use for our fried rice"
Watched him until the episode where the smashed a perfectly fine and working air fryer because he lost to it in a cooking duel and his ego coulnd't take it.
I'll never forget that "but better/but cheaper" era where a video would begin with him pulling out a $550+ sous vide machine or he'd suggest "going to your local spice connoisseur/vendor" to get specific measurements of ingredients, as if that's a thing that's just available everywhere. 💀
No. No. I have the moment. The single moment that pissed me, and everyone i know off more than anything.
"Stop putting your grilled cheese on a plate". If you know that video, you will get why i have never touched his videos since out of respect for myself. I have too much love left to give.
This guy has been a disaster for the home cooking YouTube scene. Cooking at home should be simple and convenient, influencer chefs need to stop trying to convince people they need to buy weird imported ingredients and master difficult techniques to do it!
There's learning and growing, and then there's telling people they absolutely have to make homemade Dashi stock the long way with over a dozen ingredients to really appreciate a homemade bowl of Ramen. That sort of thinking genuinely held me back from consistently home cooking meals for a while.
Because it's not a thing I would ever be able to do consistently. It led me to focus on big cooking projects that take an entire afternoon and make way more food than a single person living alone can reasonably eat, then made me feel bad when I couldn't finish it.
And it completely underdeveloped the skills I actually needed as a home cook, which are knowing which blend of spices will combine with the leftovers and the three random ingredients in my fridge that need eating to produce a good, fast result.
Doing big cooking projects like that for all your meals is fine if you're unemployed or a professional YouTuber, but for the vast majority of people it's not a sustainable way to cook. A huge part of home cooking technique is learning to do less, not more!
Encouraging people to become interested in a new thing by showing them complex and advanced goals does not inspire confidence in the beginner but instead dispels it when they think "oh...well that looks too hard for me".
Doubly so when they're presenting it like "this is so easy! see?"
I do enjoy this guy’s content somewhat, but yeah he does come off as a little disingenuous and full of himself. Like he’s clearly a skilled cook but it’s a bit naive that he expects anyone to copy him perfectly if they lack any professional training.
I used to be subscribed to him but every single video would be presented in the most condescending, aggravating, out-of-touch way that even seeing his thumbnails would make me mad, so I went from subscribing to blocking from suggested videos LMAO
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I found other food centric content creators that are actually entertaining and cook food that looks delicious and also aren't pulling some bullshit like "and now we're gonna smoke some duck lard to use for our fried rice"
"Stop putting your grilled cheese on a plate". If you know that video, you will get why i have never touched his videos since out of respect for myself. I have too much love left to give.
Doubly so when they're presenting it like "this is so easy! see?"
Wait what? What dozen ingredients? HOW DO YOU MAKE IT WITH DOZEN OF WHAT?
And WHY?
Soak kombu, add bonito, or dirt cheap anchovies and daikon, or even some shiitake for veg option. Stupid easy! Just.. why
The problem is less what his content is and more that he just lies about the skill/cost/availability of stuff he talks about.