Netflix’s claims about how many times a given film has been viewed, it turns out, are a complete fabrication. They quite literally add up all the partial viewing time including seconds something has been autoplayed and then divide by the length of the film. www.nplusonemag.com/issue-49/ess... - ThreadSky

nkalamb.bsky.social • 64 days ago

Netflix’s claims about how many times a given film has been viewed, it turns out, are a complete fabrication. They quite literally add up all the partial viewing time including seconds something has been autoplayed and then divide by the length of the film.

https://www.nplusonemag.com/issue-49/essays/casual-viewing/

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dmrawlings.bsky.social•64 days ago

Anyone who's seen video numbers from FB, Twitter, or esports viewership stats should never be surprised by this.

Externally they'll boast whatever number tells the best story while silently tracking more genuine statistics for their own data science.

Exorbitant lengths to pad their numbers...

nkalamb.bsky.social•64 days ago

OMG instead of marketing new material the streaming studios con creators into thinking they are being marketed by quite literally putting up a single billboard near where they live/work.

https://www.nplusonemag.com/issue-49/essays/casual-viewing/

jdp23.thenexus.today•64 days ago

Tech companies do that same billboard trick on 101 in Silicon Valley. The target is employees driving into work so they feel good about the company's marketing efforts and team.

shuchancellor.online•64 days ago

I could have told them that. I live in a lower sized east coast metropole. Tiktok "influencers" aren't this gullible.

exceedhergrasp1.bsky.social•64 days ago

theotherspeakman.bsky.social•64 days ago

HAHAHAHAHAHAHAHA fuck

zehavoc.bsky.social•64 days ago

You're right, they should disclose the real amount of real viewer but in all fairness it's the same in real cinema: they announce the number of sold tickets, even if all spectators left after 5mn or 30s. Of course the word to mouth will be terrible, and no movie would survive it, but still.

nkalamb.bsky.social•64 days ago

True, but the fact is that most people who spend on a movie do actually sit through it. Not at all true of most who start a Netflix film.

zehavoc.bsky.social•64 days ago

Yes, I know. I was pushing the reasoning to the extreme. I think youtube compute the viewership the same, 5s and it's one view.

btw, thanks for sharing that paper, it's fantastically insightful.

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