I just read an interesting Reddit post by @vezelle.bsky.social creators of Inkshade. (www.reddit.com/r/gamedev/co...) They emailed tons of content creators and had some reasonable success. What does #indiedev think? Is this a viable marketing strategy? #gamedev #marketing - ThreadSky

brokendownsoftware.com • 53 days ago

I just read an interesting Reddit post by @vezelle.bsky.social creators of Inkshade. (https://www.reddit.com/r/gamedev/comments/1hw0fon/i_emailed_over_400_content_creators_here_are_the/)

They emailed tons of content creators and had some reasonable success.

What does #indiedev think? Is this a viable marketing strategy?

#gamedev #marketing

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jennie-burton.bsky.social•53 days ago

This strategy is used across all industries & is as viable as other ways of making people aware of your game, but it all takes time 😬 Making a trailer is important too, but so is making sure you have plenty of people people to watch it and consider buying your game 😊

brokendownsoftware.com•53 days ago

Marketing is not my strong suit. So I'm just prodding around for all the avenues I should have considered months ago. Right now it feels a lot like banging pots and pans everywhere I can on the internet. I'd like it to feel more methodical somehow.

jennie-burton.bsky.social•53 days ago

That's totally fine, at least you're thinking about it & starting now! If you'd like methodical, you could start with defining who is likely to play your game (do the themes of your game indicate certain interests like history) & choose at least 1 social media platform where they're likely to be ...

jennie-burton.bsky.social•53 days ago

... Then post content that they might like such as behind the scenes, what influenced you to make it, trailers, gameplay, characters & other things to do with your game & the main themes - hashtags will be your friend to link your audience to your content :) also look at what similar games do too!

jennie-burton.bsky.social•53 days ago

You're kind of halfway there using bluesky as a platform though! So you might be able to find your audience on here!

brokendownsoftware.com•53 days ago

Here's hoping! I think just being a little more thoughtful about it will probably go a long way. Super appreciate the kind words and advice!

eternalskiestcg.bsky.social•53 days ago

I mean, that's what everyone should be doing. Is everyone not doing that when their game is near release? Why would you not do that?

brokendownsoftware.com•53 days ago

To me it's a question of where is your marketing time best spent. Cold emailing creators feels like a shot in the dark. Doing the research required to curate a lot of time. Should I polish a trailer more, or curate a list of creators? Where to spend your limited time is a tough question...

eternalskiestcg.bsky.social•53 days ago

Polishing your trailer doesn't do much if nobody sees it though. You have to do something to get it out there.

brokendownsoftware.com•53 days ago

Being devils advocate, if your trailer is sub par, you ruin the first impression of your game with the creators.

Have you had any success with these cold emails?

eternalskiestcg.bsky.social•53 days ago

I don't have enough game to bother yet.

But my job job is in a very high demand field, and when I was trying to break into it I did have some success cold emailing people.

I'll be doing that and more when my game is nearer to release

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