When I review UX portfolios and hear UX people talk about IA, they are mostly talking about little IA. It’s labels, mental models and small, but common, content hierarchies.
With that said, when I read posts or talk to people who are or were information architects, they mostly talk about big IA.
With that said, when I read posts or talk to people who are or were information architects, they mostly talk about big IA.
Comments
1. Everyone thinks strategy is the cool thing to work on.
2. Big IA challenges may make better stories that can be abstracted to protect IP.
3. Little IA challenges are so specific and nuanced they may be difficult to talk about meaningfully.