If you want a place to start:

“In my game [the gameplay or story goal is this] and you do it by [describe the game loop].”

I’ve seen so many devs fail to articulate that and/or show it in their trailers.

Usually at best they just describe the game loop to which I ask: “So what’s the goal?”
Reposted from Daniel Cook
Developing a game: 1000s of inspirations and life experiences fused into a unique and multi-faceted gem via an epic soul breaking journey.

Selling a game: List the one game you copied and how your clone is better.

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