omg someone did the typography article! YAY - ThreadSky

byzantienne.bsky.social • 4 days ago

omg someone did the typography article! YAY

Zohran Mamdani’s campaign had a visual language like no other, drawing on hand-painted bodega signage and New York iconography in a completely fresh way.

Comments

ponderbooks.com•3 days ago

Thank you for sharing.
#nzpol
Reckon we need to look at every aspect of this campaign, these signs seem ultra-american, but there's gold in them there sentiments and clean look

berryfields.bsky.social•3 days ago

The key is to adopt a style that reflects what's uniquely Kiwi, just like these signs reflect the bodegas of NYC. It may be that, ex., signs that work in one region of NZ are less effective elsewhere. Campaign using local identity.

theocracidal.bsky.social•3 days ago

We all know he's right for job - even trump knows it - calling him "100% communist lunatic" - If that's not an endorsement nothing is.

marissalingen.bsky.social•3 days ago

Interesting, they mentioned in passing that Amy Klobuchar used green in her logo, and I don't think they know why she did (or why it makes me incandescent with rage every time I see it).

For a Minnesota DFLer, green is a callback to Paul Wellstone. It's powerful...and it's a power she didn't earn.

marissalingen.bsky.social•3 days ago

It's a really good example of how you can call on this kind of power but it can backfire. If Mamdani had wanted to call on the bodega typography but was really out of touch, it would have done the opposite of what it did, it would have made people roll their eyes and groan at him.

byzantienne.bsky.social•3 days ago

OH.

Thank you for the context; I expect that the article-writer didn't know about Wellstone. (I know very little about Wellstone!) But yes. If you play with this kind of thing and you haven't earned it, it'll eat you alive.

marissalingen.bsky.social•3 days ago

Wellstone was grassroots Minnesota left. He was the only--THE ONLY--vote against Iraq 2. He was tireless for the inclusion of mental health coverage as health coverage. He was there for the environment already in the 1990s. His death was one of the greatest public tragedies of my life.

tomvasquez.bsky.social•3 days ago

I'm not from Minnesota, but I saw Paul Wellstone speak once at a conference in 1999 and it was like watching a tornado speak. He was just ferocious and so passionate. We lost so much when we lost him.

byzantienne.bsky.social•3 days ago

... fuck Klobuchar, holy /shit/.

(thank you for the further education.)

marissalingen.bsky.social•3 days ago

Oh I will go on about What Paul Wellstone Meant Here given the SLIGHTEST excuse. Thanks for caring when I do. <3

kellydmcc.bsky.social•3 days ago

One of those treasured moments was a brief conversation with him about fighting for what you believe in. Best Senator of my lifetime, bar none, and pure joy to have voted for him when I lived on that side of the border.

sinshinelove.bsky.social•3 days ago

without paywall https://archive.ph/mKsLI

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