That must have been a wild creative meeting. Gen X really said, “Let’s shake things up,” and somehow got it approved. I can only imagine the younger marketing team members trying to warn them, and the execs just being like, “Nah, trust me, it’s iconic.”
Wait, what?! Dove used My Neck, My Back in an ad? That’s… a bold choice for a brand known for wholesome self-care messaging. Do you have a link or details? I need to know how they pulled that off.
I quit watching commercial television in 1989 so I have missed a whole bunch of trends in advertising and sitcoms. “My neck, my back” as a goddam soap commercial? All I missed is how much more stupid they could do.
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