“Join 45,000 marketers.” I know people love to put their subscriber number next to the signup option, but honestly the larger the number, the LESS I want to subscribe. Just me? - ThreadSky

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jayacunzo.com • 2 days ago

“Join 45,000 marketers.”

I know people love to put their subscriber number next to the signup option, but honestly the larger the number, the LESS I want to subscribe.

Just me?

Comments

gdbsf.bsky.social•2 days ago

Depends how specific the word after the number is. Just “marketers” can signal reach > resonance. But “right-handed vegan b2b marketers” tells me you think audience first.

jayacunzo.com•2 days ago

Oh that’s interesting. I hadn’t considered that. I was focused on the number. The higher it is, the more I think it’ll be some generic, oversimplified or sensationalized newsletter not worth the time of anyone with taste or experience.

gdbsf.bsky.social•2 days ago

You need maybe 1,000+ to show you’re legit, but beyond that I share your concern that there’s such a thing as too big. I won’t subscribe unless I believe *everything* you send will be relevant to me.

shawnbuttner.com•1 day ago

The more and more I've subscribed to things, the more I am interested in "what problem does this help me solve."

The number matters way less than "will this help me/provide value consistently?"

That's my take. :)

tracygraziani.bsky.social•1 day ago

I also avoid purchasing a car at the #1 Dealership for the exact same icky feeling.

steffysmiff.bsky.social•2 days ago

Agreed. It’s too much

jomiroeming.bsky.social•2 days ago

I agree, but I think it’s sad that large numbers have become the yardstick for “legit” or valuable. This seems to be an internet phenomenon—because IRL I would still be unwaveringly loyal to the baker down the road from me who pretty much only has 100 regular customers from the neighbourhood.

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