We were working at New Line when the LOTR trilogy was greenlit. Many who weren't around then might not realize what an absolutely insane risk it was. My own agent bet me 100 dollars it would be a disaster and bankrupt the studio.
Reposted from Sean T. Collins
What an absolutely wild swing the Lord of the Rings trilogy was. If they'd been bad or unpopular movies it would have been a world-historical cinematic catastrophe. Instead it's a 12-hour parade of the most bitchin' shit you've ever seen in your life.

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