Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly. - ThreadSky

amandanat.bsky.social • 33 days ago

Nobody wants your one-pager.

The prospect might *say* they want a one-pager.

But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.

Act accordingly.

Comments

amandanat.bsky.social•33 days ago

Here are 5 better alternatives to that one-pager.

https://sparktoro.com/blog/why-one-pagers-are-dead-and-what-to-send-instead/

cspenn.com•32 days ago

Could add: a locked RAG AI solution where the prospect just talks to all your marketing collateral, asking the questions they care about and getting back only the relevant parts to them.

jessicamalnik.bsky.social•32 days ago

Ooh that’s brilliant and giving me ideas

cspenn.com•32 days ago

Google Vertex AI supports it natively if you're willing to pay the Google tax.

amandanat.bsky.social•32 days ago

Thank you for sharing, Chris!

jessicamalnik.bsky.social•32 days ago

Will check it out thanks

randfish.bsky.social•33 days ago

"Instead of asking 'How can we fit everything on one page?' ask 'How can we help this prospect make a decision as efficiently as possible?'"

🔥🔥🔥💯

amandanat.bsky.social•33 days ago

🥲🥲🥲

geoffroberts.bsky.social•33 days ago

That's the intent behind this page, which has been a bit hit for us.

https://www.outseta.com/is-outseta-for-me

amandanat.bsky.social•33 days ago

I love that page! It's immediately clear what you all do, who you're for, and who you're not for. Sure, someone might still have questions before choosing you, but hopefully someone reaching out is directionally in your target market!

chrisunits.bsky.social•33 days ago

Do you have an example of a one pager? I'm picturing a few different things in my head, none of which have I seen much success with!

amandanat.bsky.social•33 days ago

Sort of, yeah! I turned this mini rant into a blog post with a facetious example: https://sparktoro.com/blog/why-one-pagers-are-dead-and-what-to-send-instead/

Posting Rules

Be respectful to others
No spam or self-promotion
Stay on topic
Follow Bluesky's terms of service

Comments

Posting Rules

Reply