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amandanat.bsky.social
Yeah, I’m here now. | VP Marketing for SparkToro | Writer, cook, mom, wife, former baby.
126 posts 1,701 followers 88 following
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And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.

submitted 19 days ago • 4 comments

We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogether

submitted 20 days ago • 2 comments

You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac

submitted 24 days ago • 1 comment

Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍

submitted 27 days ago • 0 comments

There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…

submitted 27 days ago • 3 comments

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…

submitted 31 days ago • 2 comments

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…

submitted 31 days ago • 5 comments

If you follow one marketer on social, let it be Amanda...

submitted 33 days ago • 0 comments

Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.

submitted 33 days ago • 3 comments

Saying this with my whole chest: A free trial is NOT a free account.

submitted 39 days ago • 1 comment

Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡

submitted 40 days ago • 1 comment

I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved?

submitted 41 days ago • 9 comments

This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies

submitted 44 days ago • 0 comments

Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...

submitted 45 days ago • 13 comments

Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why.

submitted 45 days ago • 2 comments