There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
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…I broke down all 12 ways to do audience research.
• What audience research is
• Why it's critical for modern marketing
• Audience research vs. market research
• 5 big myths of audiences
• 12 ways to do audience research
• How to future proof your approach
https://sparktoro.com/blog/audience-research-the-complete-guide-for-marketers/
"Know your audience." "Talk to your audience." That idea is EVERYWHERE, and it's VAPID. Because yes, but like, what do you MEAN? How? What do I need to learn? What do I then DO?
Right now, it's pablum. But it ought to be practiced. That's a huge opportunity