Rhodes also wrote Woke Capitalism, which examines the history of woke capitalism. He looks at 1950s corporate social responsibility, 1980s neoliberalism, the adoption and mutation of the term ‘woke’ from AAVE, and current-day debates. https://bristoluniversitypress.co.uk/trade/woke-capitalism
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https://bristoluniversitypress.co.uk/trade/woke-capitalism