A strategy is a coordinated and integrated set of five choices:
a winning aspiration,
where to play,
how to win,
core capabilities,
and management systems" (A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin, Playing to Win)
a winning aspiration,
where to play,
how to win,
core capabilities,
and management systems" (A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin, Playing to Win)
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