I'm with Tesla Takedown San Francisco Bay Area. Does the research offer suggestions about what (very short) messaging we should be using on our signs at our Tesla dealership protests to dissuade would-be Tesla purchasers? One area of focus has been "Tesla unsafe to drive", i.e. user-facing harm. - ThreadSky

bhahne.bsky.social • 3 days ago

I'm with Tesla Takedown San Francisco Bay Area. Does the research offer suggestions about what (very short) messaging we should be using on our signs at our Tesla dealership protests to dissuade would-be Tesla purchasers? One area of focus has been "Tesla unsafe to drive", i.e. user-facing harm.

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bhahne.bsky.social•3 days ago

My messaging goal has been to link the Musk and Tesla brands with each other and drag both brands down together, along with the stock price by suppressing sales.

anatosaurus.bsky.social•3 days ago

Given that audience (high SES, likely college ed, Bay Area), you want to lean into self & status preservation not fact-based claims (unsafe.) I would try - "You're better than Tesla" "You're too cool for Tesla." Without lecturing/shaming.

bhahne.bsky.social•3 days ago

Thanks. We're now circulating your new sign ideas. If you can include even 1 slide of suggested Telsa dealership protest messaging in your March 6 Freedom over Fascism briefing, that could help the nearly 100 sites nationwide that are doing this. Protest map here: https://actionnetwork.org/event_campaigns/teslatakedown

anatosaurus.bsky.social•3 days ago

Lecturing/shaming can engender "counter-culture" backlash - i.e. fuck these leftie scolds telling me what to do. Facts don't stand up to feelings; you need to be in terrain of spurring desire to be better OR how will others judge me.

anatosaurus.bsky.social•3 days ago

Linking Tesla and Musk very wise. Perhaps calling it the Musk-mobile.

stephine.bsky.social•3 days ago

The swasticar

drgoon.bsky.social•3 days ago

"Would you trust your children to be in a car that can be remote controlled by a narcissistic tyrant who won't follow the law?"

anatosaurus.bsky.social•3 days ago

I may be absolutely trafficking (badum bum) in stereotypes but I feel like someone still contemplating a Tesla now is a childless dude bro. But entirely possible I'm wrong! That's pure hunch.

bhahne.bsky.social•3 days ago

We still see plenty of people going into the Tesla dealerships when we do our protests (we don't block the venues), so there's plenty of work for us to do. SF Bay Area is about 6% of Tesla's GLOBAL car sales, so if we can develop effective sign and leaflet messaging, it will make a difference.

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