I'm also excited to share that today we launch a new brand for Hinterland, and a new visual identity for the future of our company. More info here: www.linkedin.com/posts/rvanli... New site at: www.hinterland.com - ThreadSky

raphlife.bsky.social • 102 days ago

I'm also excited to share that today we launch a new brand for Hinterland, and a new visual identity for the future of our company. More info here:

https://www.linkedin.com/posts/rvanlierop_hello-everyone-today-we-launch-a-new-hinterland-activity-7265428937151778817-zc7d?utm_source=share&utm_medium=member_desktop

New site at: https://www.hinterland.com

Comments

littleeraserman.bsky.social•102 days ago

Hey Raph, I hope you don't dismiss this as some blind criticism or resistance to change, but genuinely, this feels like a joke. I have never seen a company turn its warm recognizable iconic identity into something so soulless and unfitting as this. There is time to course correct this, please.

notabookclub.bsky.social•90 days ago

It really does look soulless and bland don't it?

bevcan.bsky.social•102 days ago

This is awesome news! Here's to the next 12 years and beyond! The new logo looks so good on the clothing (on my wishlist) and I've just bought some legacy Hinterland coffee mugs (very excited 😍). I hope we still keep the old coffee mug design in TLD 🙏 but perhaps we can find the new brand alongside.

raphlife.bsky.social•102 days ago

That's the hope! We'll definitely leave the legacy mug in the game.

twobeathearts.bsky.social•102 days ago

Looks great! One question: I notice Hinterland still has an X account, are there any plans to set up a presence on Bsky? Thanks!

twobeathearts.bsky.social•102 days ago

Ignore me, it’s the next post in my feed >_<

heyashleyy.bsky.social•102 days ago

aw, gonna miss the fox logo, but i’m super ecstatic for the future! can’t wait to see what happens next :D

allasse.bsky.social•101 days ago

I quite like the new logo, mature, solid but edgy. Nice corporate branding, but will miss the soft welcoming fox, maybe kept as hierarchical branding? Like big cat little cub?🤭
It's very forward looking in any case.
And I'm looking forward to the arrival of a Hinterland Fox Mug! Delighted!

geoffhasag.bsky.social•102 days ago

The site looks great.

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