I remember some time ago Lidl had an "American Week" here so all their stores had an aisle with burger buns, hot dog buns, Doritos and, admittedly, fucking amazing BBQ sauce.
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And they had the hot dogs but it's a German store so they went "No! We're not putting our wursts in the American aisle! That stays where it was before!"
Oh, no. I'm not saying they don't have good stuff. Their Bulgarian products are just a single small step below a small artisanal shop (probably because there is a law that forces them to have Bulgarian products in their store, but...). Point is they have no idea how to market American stuff.
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Their Brazil, Greek, and eastern Europe weeks tend to have stuff actually manufactured there.