Mantis revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad inventory, revenue, and highly engaged audiences.
https://www.exchangewire.com/blog/2025/03/04/agencies-blocking-over-half-of-the-oscars-content-due-to-outdated-keyword-blocklists/
https://www.exchangewire.com/blog/2025/03/04/agencies-blocking-over-half-of-the-oscars-content-due-to-outdated-keyword-blocklists/
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