exchangewire.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

iion has announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. www.exchangewire.com/blog/2025/03...

submitted 5 hours ago • 0 comments

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. www.exchangewire.com/blog/2025/03...

submitted 6 hours ago • 0 comments

Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. www.exchangewire.com/blog/2025/03...

submitted 6 hours ago • 0 comments

Last week on the MadTech Podcast, John Still, our head of content and Laura Chase, managing director at WeAre8, examined the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, and Google’s premium AI-only search engine. www.exchangewire.com/ew-podcast/w...

submitted 8 hours ago • 0 comments

Taboola, a global leader in delivering performance at scale for advertisers, announced it had reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. www.exchangewire.com/blog/2025/03...

submitted 11 hours ago • 0 comments

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, announces the launch of the Relevant Marketplace (RMP). www.exchangewire.com/blog/2025/03...

submitted 11 hours ago • 0 comments

In this podcast special, Eni Shabani, founder of Rising Ballers, joins John Still. They discuss the power of social media, making meaningful connections and keeping audiences engaged. www.exchangewire.com/ew-podcast/r...

submitted 12 hours ago • 0 comments

Clinch, the AI-powered technology company, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. www.exchangewire.com/blog/2025/03...

submitted 12 hours ago • 0 comments

Intent IQ, a leader in cookieless audience targeting and identity resolution, announced its collaboration with Snowflake, the AI Data Cloud company. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation'. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

“Compton Cowboys” tops the chart of The Most Emotionally Engaging Guinness Ads reports tech platform Daivid. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. www.exchangewire.com/blog/2025/03...

submitted 1 day ago • 0 comments

On this MadTech Podcast, Grainne Reid is joined by John Still and Laura Chase, managing director at WeAre8. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, and Google’s premium AI-only search engine. www.exchangewire.com/ew-podcast/w...

submitted 5 days ago • 0 comments

Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals across Australia and Singapore. www.exchangewire.com/blog/2025/03...

submitted 6 days ago • 0 comments

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. www.exchangewire.com/blog/2025/03...

submitted 6 days ago • 0 comments

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. www.exchangewire.com/blog/2025/03...

submitted 6 days ago • 0 comments

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. www.exchangewire.com/blog/2025/03...

submitted 6 days ago • 0 comments

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser...

submitted 7 days ago • 0 comments

Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. www.exchangewire.com/blog/2025/03...

submitted 7 days ago • 0 comments

Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. www.exchangewire.com/blog/2025/03...

submitted 7 days ago • 0 comments

Shirley Marschall on social platforms protecting child users' privacy, Amazon defying an economic blackout and Walmart’s retail media network. www.exchangewire.com/ew-podcast/s...

submitted 7 days ago • 0 comments

Really enjoyed chatting to Shirley on the #madtech podcast this week, great discussion. Couldn’t resist the Amazon/James Bond villain analogy…

submitted 12 days ago • 0 comments

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. www.exchangewire.com/blog/2025/03...

submitted 9 days ago • 0 comments

In this MadTech Podcast episode, we are joined by independent ad tech expert Shirley Marschall to discuss The Information Commissioner’s Office investigations into TikTok, Reddit and Imgur, Amazon’s sales continuing to climb during a boycott period, and more. www.exchangewire.com/ew-podcast/s...

submitted 12 days ago • 0 comments

What’s Really Powering Ad Tech in 2025? Thanks to Shilpa Kolte of Microsoft Advertising, Lotus Xue of CamScanner, GeoEdge's Tali Perry Bakshi, Rakuten Viber's Sophie Toth, and Jenny Lee of AlgoriX for their insights.

submitted 12 days ago • 0 comments

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). www.exchangewire.com/blog/2025/03...

submitted 13 days ago • 0 comments

Last week on the MadTech Podcast, our team looked at the creative industry protests taking place across the UK over AI copyright proposals, figures from the latest edition of ExchangeWire's Media Pulse report and more. www.exchangewire.com/ew-podcast/e...

submitted 14 days ago • 0 comments

In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, has seen a striking 42% increase in the average number of videos each client licensed per month. www.exchangewire.com/blog/2025/03...

submitted 14 days ago • 0 comments

Clinch, the AI-powered technology company, announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles. www.exchangewire.com/blog/2025/03...

submitted 15 days ago • 0 comments

Mantis revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad inventory, revenue, and highly engaged audiences. www.exchangewire.com/blog/2025/03...

submitted 15 days ago • 0 comments

Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. www.exchangewire.com/blog/2025/03...

submitted 15 days ago • 0 comments

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector. www.exchangewire.com/blog/2025/03...

submitted 15 days ago • 0 comments

Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. www.exchangewire.com/blog/2025/03...

submitted 16 days ago • 0 comments

New on the site, we sat down with Amir Sharer, CEO and founder at BRAVE, to discuss AI-driven SPO and how how AI enhances bid efficiency, transparency, and ROI. #AI #automation #SPO #programmatic #transparency

submitted 16 days ago • 0 comments

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. www.exchangewire.com/blog/2025/02...

submitted 19 days ago • 0 comments

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. www.exchangewire.com/ew-podcast/e...

submitted 19 days ago • 0 comments

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type. www.exchangewire.com/blog/2025/02...

submitted 20 days ago • 0 comments

AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising, has announced its Q4 2024 results and outlined strategic initiatives for 2025. www.exchangewire.com/blog/2025/02...

submitted 20 days ago • 0 comments

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize. www.exchangewire.com/blog/2025/02...

submitted 21 days ago • 0 comments

Last week on the MadTech Podcast, ExchangeWire was joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. www.exchangewire.com/ew-podcast/w...

submitted 21 days ago • 0 comments

In this Insights & Attitudes report, in association with StackAdapt, we examine how marketers across Europe are utilising adtech and martech technologies within their digital advertising campaigns. #adtech #martech #report #data #insights

submitted 22 days ago • 0 comments

Our latest @exchangewire.bsky.social Media Pulse report is here - some striking stats from H2 last year. Download and enjoy! #adtech #media #commerce #marketing #retailmedia

submitted 28 days ago • 0 comments

Delighted to have @teamgingermay.bsky.social partnering with us for ATS London! #adtech #madtech #ats2025 #madtechmoney

submitted 27 days ago • 0 comments

Last week on our MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín was joined by research lead Mat Broughton and Eoin McGregor, global head of Tripadvisor Ad Express, to discuss the opportunities for advertisers within the travel industry. www.exchangewire.com/ew-podcast/t...

submitted 28 days ago • 0 comments

British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025. www.exchangewire.com/blog/2025/02...

submitted 29 days ago • 0 comments

Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. www.exchangewire.com/blog/2025/02...

submitted 29 days ago • 0 comments