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alextait.bsky.social
Co-founder of reformpoliticalads.bsky.social, Founder of Entropy. Previous includes Unilever Media Director, AmericanExpress and RoyalMail.
36 posts 261 followers 119 following
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I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them. A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...

submitted 5 days ago • 0 comments

Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow #adtech #martech #measurement go.bsky.app/KGUe8Lj

submitted 37 days ago • 1 comment

@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj

submitted 37 days ago • 1 comment

@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj

submitted 43 days ago • 0 comments

5 years on from Brexit. We couldn’t get an ad as misleading and impactful as this again could we? We are absolutely bound to as there are no rules to prevent it. And by the way our elections are littered with misleading ads. See examples on our site. reformpoliticaladvertising.org/resources/

submitted 46 days ago • 1 comment

Thanks to John Johnston for featuring us in his excellent @politico.eu newsletter this week. You can read it here. 👇 www.politico.eu/newsletter/p...

submitted 48 days ago • 0 comments

@branwell.bsky.social thanks for the follow I'll add you to my starter pack.

submitted 59 days ago • 0 comments

Our interview in @nation.cymru this week: Wales has a historic opportunity to take action to restore trust in politics by implementing the HoL recommendation for election ad regulation. @rhunapiorwerth.bsky.social @juliejamesms.bsky.social @prifweinidog.bsky.social nation.cymru/news/wales-c...

submitted 69 days ago • 0 comments

Yes it was a very good meeting of those who want to be constructive about how to make British democracy better.

submitted 72 days ago • 2 comments

🧵After all the talk about the urgent need to restore trust in politics 2025 needs to be the year that action is taken. 2024 is the year we’ve proved how practical implementing the HoL recommendation for the regulation of election ads is. Below are some "highlights".

submitted 78 days ago • 12 comments

We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year. 👇 entropyconsulting.io/entropys-top... Have a great festive break.

submitted 90 days ago • 0 comments

Thanks for the coverage in @marketingweek.bsky.social. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 www.marketingweek.com/navigating-i...

submitted 91 days ago • 0 comments

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj

submitted 95 days ago • 6 comments

We’ve been thinking through for clients the planning and measurement implications of how AI tools like Chat GPT are changing the way people search for information. We thought we'd share a few interesting insights from Ofcom’s recent ”Online Nation" report. 👇 entropyconsulting.io/3-insightful...

submitted 104 days ago • 0 comments

Well the UK is in full Black Friday flow now according to the Shopify map... 👀

submitted 110 days ago • 0 comments

If you work in marketing, commerce or measurement and want a head spin this morning take a moment to check out Shopify’s Black Friday map which is back again 👉https://bfcm.shopify.com/. We've written this blog about how you can understand its true P&L impact. entropyconsulting.io/measuring-th...

submitted 110 days ago • 0 comments

@jennymonks.bsky.social nice to see you here / be reminded of you.

submitted 111 days ago • 0 comments

If you’re not following this pack, you should

submitted 111 days ago • 1 comment

This is an excellent and fast-growing starter pack. Well worth looking at to grow your network with interesting people. Great initiative and thanks for including me @alextait.bsky.social and thanks also for suggesting me @julialinehantdv.bsky.social :)

submitted 113 days ago • 1 comment

Another excellent starter pack, this one’s from @alextait.bsky.social. The Bluesky ad tech community is growing!

submitted 113 days ago • 1 comment

Stellar line up right here for you to all follow! Thanks @alextait.bsky.social for putting it together 🙌

submitted 113 days ago • 0 comments

A great starter pack of marketing, commerce and measurement accounts:

submitted 114 days ago • 1 comment

As we speak to more of the significant number of new MP there seems appetite for doing things differently. It’s the action that will count of course but we’ve had several promising conversations tonight on electoral ad regulation.

submitted 119 days ago • 0 comments

The positive conversations we’ve had again tonight with MPs and Lords around electoral ad regulation are encouraging. Quote of the evening has to go to @thegreenparty.bsky.social’s @elliechowns.bsky.social: “We need to move fast and fix things”. Thanks to @fairvoteuk.bsky.social for a great event

submitted 114 days ago • 1 comment

As a newbie these starter packs are very helpful (and oddly rare in our world) - so well done @alextait.bsky.social for this one. And I'm flattered to be on it...!

submitted 114 days ago • 1 comment

Great starter pack for those in marketing, advertising and measurement from the excellent @alextait.bsky.social go.bsky.app/KGUe8Lj

submitted 115 days ago • 2 comments