carlyjennifer.bsky.social
Marketing person, tv watcher and proud library cardholder. š
Label mom for @skapunkinternational.com
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#Booksky
273 posts
151 followers
83 following
Regular Contributor
Active Commenter
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Yeah this was one of the most convoluted ātwistsā Iāve ever read.
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The good thing is that they work. There is no data platform in the world like Meta. So the ads you run will yield results.
But, the bad thing is that they work. And the people at the wheel are not responsible nor do they care about ending the world.
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Dark posts were not something that was shocking to anyone who was in media planning/marketing at the time. And the T*ump campaign understood how to use them effectively.
From Careless People:
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All this to say, just know that how you consume content online is a commodity, even in its most benign form. It is used to create content and advertising to manipulate you into thinking or doing something.
Also I want to not be in this industry anymore š
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And so on and so on and now youāre in a pipeline because you wanted to see pictures of fireworks. Itās happening again now on Tik Tok. You like a video of a lady making pasta from scratch and now youāre in a trad wife pipeline and getting conservative content served to you.
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For example, I could create a page called āI Love Fireworks!ā People like that page to see pictures of fireworks. Then I post something like āfreedom isnāt free! Land of the free because of the braveā and people engage. I can make a lookalike audience of that group, and start running ads.
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What made the T*ump campaign so effective is they were doing this for several permutations and running hyper targeted ads. They also would use click bait social posts on non political pages and target people who engaged w those ads, creating lookalike audiences and running more ads to them.
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So, if you donāt know: the lookalike audience is basically a data set created by taking a list of known users that fall into specific criteria, dropping it into the ad platform, and creating an audience that shares the same characteristics. You can do this at a macro or micro scale.
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In 2016, marketers were hitting that sweet spot of Facebook being big enough/having the data and marketing catching up with how to use this ad platform at a level of masterful skill. In 2008/2012 FB wasnāt big enough yet and the industry was still learning how to effectively use it.
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I still have video of the broken ass and sax at MPF
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š happy 2 year anniversary to your album!
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Iām telling you - Iāve been shocked at how often people donāt realize whatās happening because the only news they consume is the 6 oāclock local in their area. Get offline and have conversations with your circles, not here in an echo chamber/outrage machine.
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āļø šļø
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Ok so moving things just slightly and leaving the faucet dripping and standing behind you when you look at the mirror in the morning but disappearing when you blink š»
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you gots to say his nameā¦
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Brutal.
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Like I donāt think Americans who donāt travel outside of the country understand how much other countries fund the parks and museums in their cities. Like for real: Go to museums and parks in Tokyo, London, Paris, Mexico City, any country thatās not the US and you will feel robbed.
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I donāt disagree. At all. But thatās what her voters said in the Bronx. And so I think we have to take into consideration that a lot of people donāt see it the way we do.
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People have come up to @iamcoolc.bsky.social both at home and when we are in other countries to say they know you guys when he wears your shirts.
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When she asked via IG livestream why her constituents voted for both her and Trump at the top of the ticket, they pretty much all said itās because of authenticity. Whether fair or not, people read Harris as inauthentic.
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Never been told no and also coddled too much in society. We need to make people uncomfortable again. Shame them for doing things that are shameful.
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š Iām so sorry friend. I hope you feel better soon!