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gmontoyapdx.bsky.social
Marketing strategist making marketing not scary for small businesses. Geek, book nerd, cat lover. Podcast: Adventures in Marketing Find me on TikTok at @gmontoyapdx
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Prolific Poster

so far going anti-woke leads to less money and planes falling out of the sky

The Black Rock barista was giving so much Dutch Bros energy that I double checked the signage on the building.

Pete's here

Monday snuggles.

Hey NYTimes — *now* you’re lighting the beacons? NOW?!? After months of “Sauron: Avatar Of Evil… Or Extreme Uniter?” thumbsucker reporting you’re screaming what we’ve known since 2015? Fuck all the way off.

A tale of two kitties (Jekyll and Hyde style). Sure, he knows how to turn on the “I’m just a cute & fuzzy ‘lil guy” bit. But underneath? Chaos demon plotting his next escapade of destruction.

a good part of me thinks that in addition to everything else, the reason they are scrubbing these stories is they do not want disadvantaged kids to believe they can aspire to anything other than their designated “black” or “hispanic” or “woman” job

They suck equally hard.

Hell yeah. Hold the line. This is what we need people to do. Slow things down, don’t comply in advance so the courts have time to stop them. It’s starting to work.

I was talking to a client about using the SBA and SCORE as resources today. And in the middle of saying it I realized they are going to gut those, too. There are resources veterans, women, and minority-owned businesses, plus support around getting federal contracts.

This was excellent!

Typical anxiety: Everyone is mad at me and things might be terrible. 2025 anxiety: Everyone is mad at me, but they are temporarily distracted because everything is actually terrible.

I got to snuggle this guy AND meet two new dogs today. Pretty good Monday.

My kids are gaming with friends, I’m updating my “Marketing Beyond Social Media” training after writing my reps & governor. I also cleaned the toilets, did the dishes, watched Heather Cox Richardson’s live, & am hoping for the best, I guess? And we might get snow. This is the weirdest timeline.

Please, please, please! SEO can have such a big impact on local businesses. If you want to learn to do it yourself MOZ, SEMRush, and AHrefs put out good content and even have some free trainings. Maybe YT or a course, but make sure it is up to date and has current best practices.

Yes, this administration is dangerous and cruel, but they are also shockingly dim and incompetent. Opportunities are everywhere. Make everything as hard as possible. Resist every demand. Refuse entry without a warrant. Don’t take the buyout. Their problem solving skills are 📉

Toasted croissant on outside. Chaos demon on the inside.

Is there organized action around boycotting and messaging these companies? I feel like that is something the right always nails while the left wanders around in circles (for 20+ years at this point 🙄🙃).

Yes, the changes that are happening (or will be) on Meta platforms are an issue. And, from a small business standpoint, there’s not other viable options (yet). New Substack post: gwenmontoya.substack.com/p/meta-chang...

This is the face of courage and compassion. Thank you Bishop Mariann Edgar Budde for speaking truth to power on behalf of the marginalized.

Wow. Bishop Mariann Edgar Budde fearlessly calls out Trump and Vance to their faces. This is heroic. (posting in 3 parts due to Bluesky's 1 minute limit)

Weird that we have to say this, but the government doesn’t get to decide what gender a person is.

I will definitely be yelling WTF several times a day for the next four years. This is the legacy media we’re supposed to respect and revere?

I can’t rearrange my furniture, so I’m redoing my branding and renaming my podcast and membership instead. It is overdue (and what I’m using now was never meant to be permanent…so 6+ years was a good run!)

No matter where you fall on the TikTok ban, the President undoing by “executive order” a law passed by Congress and upheld unanimously by the Supreme Court is an unconstitutional abuse of power.

I promised my kid Sonic (her love language) as a distraction from not having TikTok today (plus a little nature walk & adventure). TikTok was back by the time she woke up. 😂😂 She’s winning today.

I thought it might take until Thursday to bring TikTok back, because he has the inauguration on Monday, lots of EOs to sign, ICE raids starting on Tuesday…

It seems like TikTok is coming back online. I’m disgusted at the amount of stress and misery this caused so many people…all so one guy (the same one who started the whole thing in the first place) could look good.

And there it is. Scam and grift revealed. Watch who gets rich off this. Interested also to see how legacy media covers this, which has been putrid so far.

My screen time report is going to plummet this week. #tiktokban

Feel free to share…it started in 2020.

I’m going to repeat this here: there were 508 mass shootings last year. 12 this year….and they banned an app.

This is what watching the TikTok ban happen has felt like as someone who works with small businesses. This is how people pay their bills, support their families, and find customers (plus other ways to generate income). In addition to the community and connection.

But some people are just too old and frail to handle cold weather.

this confirms something i have long suspected, which is that certain people are told that their professional and academic failures are because of “affirmative action” or “DEI” as a way to avoid difficult conversations about their mediocrity www.wsj.com/lifestyle/ca...

"OptumRx, the group’s pharmacy benefit manager, along with its two main peers, Express Scripts and CVS Caremark Rx, have pocketed an extra $7.3 billion over cost thanks to price gouging, according to the findings of a report by the Federal Trade Commission." Lina Khan really is That Girl.

Karine Jean-Pierre gives her final White House press briefing. "I would not be here today if it were not for generations of barrier-breaking people before me. I have stood on their shoulders." I'm gonna miss KJP.

Ok, I’m interested.

lmao getting a reply on a Meta app about how it’s not okay to use Xiaohongshu because it’s anti-queer, as if Meta didn’t JUST update their content policy to explicitly allow harassment of queer people (Also I am seeing a lot of queer content there idk, but fuck Meta is my point)

It is so nice to have things that bring us together. From Google Trends over the past 30 days. 😂

I have several thoughts on the potential TikTok ban, lack of privacy protections, and impacts. I also wanted to share links, so I wrote a Substack post. gwenmontoya.substack.com/p/tiktok-dat...

My membership group spent over an hour talking about the potential TikTok ban, its impact, where people are going, and what happens when social media platforms (our town squares) become places we (and our audience) don’t want to be anymore.

I put together my marketing trends and predictions for 2025. youtu.be/v-P1Q_oaDFI?...