When I raised the idea over lunch, one of my colleagues immediately cited this video, which I'd already seen multiple times. In my book, Alec, that means you've attained true celebrity. When two random academics in Newcastle upon Tyne, England, have watched, heeded, and acted on your content.

I wanted to share the motto of the Order of St John, as I think it has an elevated poignancy in these turbulent times... "Pro Fide Pro Utilitate Hominum": For The Faith and In The Service of Humanity.