itsmike.co.uk
đź“ŤDurham, UK
đź›’ E-Commerce
👨‍💻 Graphic Design
✏️ Marketing
itsmike.co.uk | beyondthebasket.co.uk
180 posts
68 followers
105 following
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This will either be amazing or terrible there will be no middle ground.
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How to protect your brand 🛡️
✅ Show why your product’s worth it.
âś… Use bundles or perks to boost value.
âś… Reassure with messaging that feels stable, and trustworthy.
Confidence dips, but smart brands adapt and stay steady.
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Falling confidence = tougher sales đź’¸
• Delayed purchases
• Value-seeking behaviour
• “Nice to haves” get skipped
If you sell gifts, lifestyle, or DTC products, this matters. Positioning & price sensitivity are key.
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ICONIC! I quote this at least once a week 🤣
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I’m both terrified and excited to hear this
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Happy Birthday 🥳🎉🍾
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… and there is the extension.
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That said, don’t rule out an extension. It’s happened before, and talks are still ongoing. But this is a clear signal: if you’re relying too heavily on TikTok, it’s time to diversify.
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Even for those of us in the UK, the fallout could be real. Changes to user behaviour, ad costs, or the algorithm are all on the table if the U.S. market disappears or gets disrupted.
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Totally get the scepticism. Big buyouts often water down what made the brand special. It’ll be interesting to see whether Unilever take a lighter-touch approach with Wild or if it follows the same trajectory as others after big buyouts.