jhsteve.bsky.social
Father, husband, PhD Marketing, data scientist, veteran, climate change doomer, climate-first marketing, hard left, pianist. Live in NOVA. Contemplating running for Gerry Connolly’s old seat - RIP friend.
Follow me for climate-first marketing policies.
92 posts
4,156 followers
3,739 following
Regular Contributor
Active Commenter
comment in response to
post
Punched hard!
comment in response to
post
I want in!
comment in response to
post
9/🧭 What’s one travel habit you’d be willing to change? Train instead of plane? Carpool more? Drop it below. 👇 Let’s move smarter. #SustainableTravel #ClimateCrisis
comment in response to
post
8/🌍 Every mile matters.
One less flight, one more train ride, one more full carpool — it adds up fast.
Transportation is one of the biggest personal levers for climate impact.
comment in response to
post
7/💡 Practical tips:
• Take the train for trips under 500 miles
• Carpool when driving
• Avoid short-haul flights when possible
• Offset air travel if unavoidable (e.g., Gold Standard)
comment in response to
post
6/📊 TL;DR — Emissions per passenger-mile:
• 🚆 Train: 0.05–0.15 lbs
• 🚌 Bus: 0.05–0.15 lbs
• 🛫 Plane (economy): 0.45–0.90 lbs
• 🚗 Car (solo): ~0.80 lbs
• 🚙 EV (renewables): near 0
comment in response to
post
5/🚌 Buses are underrated.
Intercity buses like Greyhound or FlixBus emit ~0.05–0.15 lbs CO₂/mile.
On par with trains, often cheaper.
If comfort isn’t a dealbreaker, they’re a solid climate choice.
comment in response to
post
4/🚗 Cars are a mixed bag.
Solo driver = ~0.80 lbs CO₂/mile (worse than economy flying).
But a full car = much better (emissions divided by passengers).
Best case: EV charged on clean power = near zero.
comment in response to
post
3/🚆 Trains are way better.
Electric trains emit as little as 0.05–0.15 lbs CO₂ per mile per passenger.
They’re efficient, low-carbon, and often city center to city center.
Taking the train instead of flying = major win for the planet. They’re also fun and can be romantic!
comment in response to
post
2/✈️ First, the big polluter: flying.
Planes emit ~0.45–0.90 lbs of CO₂ per passenger per mile.
A single round-trip flight from NYC to LA = ~1 TON of CO₂.
Short flights are even worse per mile due to takeoff emissions.
comment in response to
post
You’re in SD?! I grew up there! ❤️
comment in response to
post
The next time you grab your keys, ask:
“Can I walk, bike, or bus this?”
Even once a week is a powerful start.
#ClimateAction #SustainableLiving #LowCarbonLife #BikesNotCars
9/9
comment in response to
post
TL;DR
🚫 Skip the car when you can
🚶 Walk or 🚲 bike short trips
🚌 Take transit when it’s available
🌎 Every mile not driven is carbon you didn’t emit
8/9
comment in response to
post
Infrastructure is improving too.
💡 Cities like Paris, Portland, Bogotá, and NYC are investing in bike lanes and transit.
Your feet or wheels are more powerful than you think.
📍 Urban Institute: Cities Redesigning Streets
7/9
comment in response to
post
Can’t bike or walk every time? No problem.
🚌 Taking the bus a few times a week
🚃 Using the train for longer trips
🧑🤝🧑 Carpooling when possible
All reduce your personal impact without radical life changes.
6/9
comment in response to
post
Beyond emissions, it’s a win for:
✅ Your health
✅ Your wallet (gas + maintenance = $$)
✅ Less traffic & air pollution in your city
✅ Community & local economy (you walk, you buy!)
5/9
comment in response to
post
What if you swapped your 5-mile roundtrip to work or errands twice a week?
You’d save ~200 lbs of CO₂ per year — more if your car is older or fuel-inefficient.
4/9
comment in response to
post
The numbers:
🚗 A typical gas car emits about 404 grams of CO₂ per mile.
🚌 A full bus or subway emits less than 1/10th per passenger mile.
🚴♀️ A bike? Basically zero.
Even walking counts!
📘 Our World in Data on transport emissions
3/9
comment in response to
post
Why it matters:
Cars are one of the largest sources of personal emissions. In the U.S., transportation = 29% of total GHG emissions. Most of that is from personal vehicles.
2/9
comment in response to
post
Our demand for beef and dairy based products drives the need for an adequate supply of cows.
If you reduce your consumption of dairy based products, even a little, you can make a big impact on greenhouse gas production.
3/n
comment in response to
post
A lot of people think cows aren’t that big of a deal. How could they be?
But take a look at their share of global mammalian biomass.
2/n
brattleborocommonsense.org/wp-content/u...
comment in response to
post
Spend a little more to support your friends and community.
Buy at your farmer’s market or local market.
Avoid billionaires.
comment in response to
post
A new study shows the wealthiest 10% caused 2/3 of all global warming since 1990.
iiasa.ac.at/news/may-202...
And a 2022 study shows the top 1% are responsible for as much as 25% of all greenhouse gas emissions!
www.carbonbrief.org/top-1-of-emi....
comment in response to
post
I’d love to connect with folks on:
• Circular economy meets brand strategy
• Carbon labeling or material transparency
• Regenerative design + marketing alignment
#climatemarketing #circulareconomy #carbontransparency #brandstrategy #productdesign #climateinnovation
comment in response to
post
Brands that win will be those that:
• Reveal the full lifecycle cost, not hide it
• Build the price to include carbon, not externalize it
• Equip consumers to reuse, repair, or return
You’re not just buying a product.
You’re buying its future.
comment in response to
post
In a climate-constrained world, brand loyalty may soon look different.
People won’t just ask:
“Is this cheap?”
They’ll ask:
“Is this honest?”
comment in response to
post
If policy makers and marketers led this charge — using storytelling and transparency to help people understand why some things should cost more — we’d have a chance at turning sustainability from a compliance checkbox into a demand-driver.
comment in response to
post
We price in the start — but also the unbuilding:
• How easy is it to disassemble?
• What materials can be reused or composted?
• Who pays for that process — and when?
A $30 blender might cost $5 to make — but $50 to recycle.
So why isn’t that in the price?
comment in response to
post
It’s cradle-to-cradle meets behavioral pricing.
It rewards minimalism, durability, and honest design.
We’re not just marketing products,
we’re marketing accountability.
In traditional marketing, the focus is the point of sale.
In climate lifecycle marketing, the focus is the point of return.
comment in response to
post
We could enact policy to require the total environmental cost of a product is made transparent and central to the brand story.
Not vague claims of sustainability.
But a pricing and promotion model based on:
• Carbon cost of materials
• Complexity of product deconstruction
comment in response to
post
In the same way we expect nutrition labels on food, what if the climate lifecycle of every product was built into its price — and its marketing?
We already see pieces of this in some companies.
But these are mostly still positioned as “green perks.”
What if instead they were baseline expectations?
comment in response to
post
Yeah :-/
comment in response to
post
I’ve struggled with being a doomer AND and optimist. What can we do as people, employees, managers, policymakers to actually help. The science is big on doom but short on solutions. Over the next several months I will be posting tangible, concrete things we can do together to help. Follow me!
comment in response to
post
At these new, hopefully close, equilibria we should hope to find a more stable climate scenario that doesn’t include extreme climate effects. I believe humanity can work together to remain in the next equilibrium and hopefully forge a more sustainable future there.
2/n
comment in response to
post
Love it. Instant follow for more
comment in response to
post
I’m there 💯
comment in response to
post
Hard like ♥️
comment in response to
post
Basically also true for most of us 🤷🏻♂️
comment in response to
post
I know right? Any idea what the error is on that 1.599C