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Film shit. Experimental shit. Think-outloud shit. Code & business shit. Existing in the spectre of advertisingโ€” but who the hell knows anymore~ ๐ŸŒŠ๐ŸŒŠ๐ŸŒŠ ๐ŸŒŠ๐ŸŒŠ ๐Ÿ jptv.space
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Current weather reminds me of my favorite Kanye song: No more salt in N.Y. Please, baby, no more salt in N.Y., uh

Scrolling through the feed, thereโ€™s something that continues to annoy me about micro platforms like bsky, x, etc: There is an implicit assumption- that being right matters. Being right does NOT matter, no matter how concise, clever, and apt your point is. Have folks considered trying being wrong?

Thereโ€™s something very American about Itโ€™s a Wonderful Life (1946). I think it has to do with how George Baileyโ€™s morality, expectations of the world, and estimation of self-worth are all tied together. His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.

Sorry but when I hear โ€œmysterious drone spotted in New Jerseyโ€ this is all I can picture

We must act like we have agency, and have the ability to influence the outcome of our lives. We must not be resigned.

Continuing suck still sucks. LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. โ€˜It wears on me' #filmproduction #prodution #crew

3 industry fixes for commercial film production 1. A mechanism to stop offshoring 2. Unionization of Agency Creatives 3. Greater bid transparency. A deeper breakdown at my substack #filmproduction #advertising #creativemarket

Could the next Production Model used by Brands be a combination of the Content Creation we see on social, combined with the Sponsorship Model of yesteryear? ๐–๐ก๐š๐ญ ๐”๐ง๐›๐ฎ๐ง๐๐ฅ๐ž๐ฌ ๐€๐Ÿ๐ญ๐ž๐ซ ๐ญ๐ก๐ž ๐ˆ๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ซ? ๐Ÿค”๐Ÿค” Food for thought #advertising #filmproduction #production #commercials #content

This 2023 Brand Authenticity Report is done by a firm called Breakthrough Research (red flag?) Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands. ๐€๐ซ๐ž ๐ฉ๐ซ๐จ๐ฉ๐จ๐ง๐ž๐ง๐ญ๐ฌ ๐จ๐Ÿ ๐๐ซ๐š๐ง๐ ๐€๐ฎ๐ญ๐ก๐ž๐ง๐ญ๐ข๐œ๐ข๐ญ๐ฒ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฉ๐ฎ๐ฌ๐ก๐ข๐ง๐  ๐š๐ฎ๐ญ๐ก๐ž๐ง๐ญ๐ข๐œ๐ข๐ญ๐ฒ?

Love this quote. Article All you need is links