julietonna.bsky.social
🌟 iOS Apps & Games Marketer
⛓️💥 Freelance
📡 Ad tech, Gaming & AI enthusiast
🌑 Founder of https://neoads.substack.com
🍎 ex-Apple ex-ironSrc (now Unity)
133 posts
144 followers
363 following
Prolific Poster
Conversation Starter
comment in response to
post
The answer from AppLovin CEO:
www.applovin.com/blog/note-fr...
comment in response to
post
The idea that one network could dupe thousands of UA teams, marketers, data analysts, and CMOs is just… not how this works.
It’s also worth noting that short-seller reports like these can impact stock performance. Following the release of the reports, AppLovin’s stock show a significant decline.
comment in response to
post
So even if CTRs are inflated (as claimed in the report) due to some dodgy practices, it would become obvious once the campaign results come in. If the traffic doesn’t convert, the spend gets cut. Simple.
comment in response to
post
Performance marketers, especially in gaming, are incredibly tech-savy and advanced with their strategies. They don’t just throw money at a network blindly. They invest based on post-install performance - not just CTRs or clicks.
comment in response to
post
So it's already available on the dashboard - the goal is to attribute installs that might come from other placements on the AppStore such as Today tab / Search tab.
comment in response to
post
Monument Valley is probably one of my fav cosy game. No stress, no leaderboard, no score. Just great puzzles, peaceful music and beautiful graphics to enjoy.
comment in response to
post
I'll be releasing a new article on Monday, discussing these exact topics and giving some advices on how to tackle the overwhelming amount of tasks that marketers have to do now to just run UA campaigns.
comment in response to
post
Performance marketing is becoming more and more complex, going from optimising campaigns based on ROAS to now having to look at metrics such as retention, post install engagement, but also producing briefs for creatives and constantly staying updated on new trends to innovate in UA strategy.
comment in response to
post
Last week I moderated a panel at Gamesforum Barcelona, and we discussed how UA managers now have to also take into account engagement metrics such as Retention or Churn Rates to improve their campaigns' performance.
comment in response to
post
Portfolio includes big names such as Machine Zone, PeopleFun, Magic Tavern, Lion Studios, Belka and more.
- Who’s going to buy them?
- Which giants, within (or not) the industry will be taking over?
comment in response to
post
DeepSeek getting top the top of both Productivity & All Categories Ranking.
After Gemini spent probably millions in User Acquisition, trying to scale as much as possible, we can see that nothing beats a great product.
comment in response to
post
Insane growth on the US AppStore
comment in response to
post
Read the full article here: neoads.substack.com/p/ai-app-war...
comment in response to
post
this is more for casual gamers, who make up a massive part of the industry but are often overlooked compared to “hardcore gamers"
comment in response to
post
New trailer is out "Welcome to Noxus" for the upcoming League of Legends competitive season, and the developer is once again collaborating with Fortiche.
www.polygon.com/gaming/50511...
comment in response to
post
amazing thanks! I used to live in Hoxton but never been there as i was always in the office! Thanks a lot ☺️
comment in response to
post
I’ll be mostly around east London, like Shoreditch / Liverpool st , or even Farringdon
comment in response to
post
Infinity Nikki ✨ between the visuals, the music, the characters 🌸 so much cuteness!
Also i'll add Monument Valley 3 ⭐️
comment in response to
post
Full Predictions: neoads.substack.com/p/2025-mobil...