karenfarrar.bsky.social
Physiology PhD + health prof turned word, comms & content nerd. Thoughts about structure, function, systems - words & web, medical & other. Melbourne/Naarm.
16 posts
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142 following
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"Redesigns are emotional, too."
💯
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I've found the gardening analogy very useful when describing the need for content maintenance. But deciding who the content gnome will be is often the stumbling block.
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Thanks. Great data & breakdowns but only for AHPRA-registered professions. Still so much missing / invisible health workforce data for other allied health professions. Would be good to somehow capture that centrally too.
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Late reply & no resources sorry, but totally agree with you on this. It's so common to see sales/marketing content beyond the sale. Once I've purchased/signed up I don't need to be convinced, just be able to use the product + access support if needed.
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Looking fwd to your list. I'm not currently in a content-specific role but still trying to influence thinking, approaches & processes in content for health professionals.
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Great article and concept. "The emphasis shift[ed] from just diagnostics and treatment prescription to education and sharing a treatment plan and navigating patients through this." So powerful.
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Great article and concept. "The emphasis shift[ed] from just diagnostics and treatment prescription to education and sharing a treatment plan and navigating patients through this." So powerful.
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Would love to see this.
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I've raised poor onboarding experiences with orgs (some done thru 3rd parties). Their response was "yes it's bad isn't it but you only have to do it once".
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Thx for sharing. Enjoyed your earlier post too (7 mths as NHS HoP). How you describe your role as product leader with no individ products + sitting in the service layer b/n policy, commissioning & delivery. So much work needed in this space at all levels in health (I'm in AUS). Look after yourself
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Agree. Even with PREMS (pt-reported exp measures) so much of medicine is measured in outcomes rather than experiences.
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With experience in healthcare, oprational comms in a medical setting, as a patient, and with an interest in content design/user centred design, this is something I really think could be improved. I'm surprised it hasn't been already. What am I missing?