Profile avatar
kerryalthea.bsky.social
Jamaican American | 🚀 Startup Founder | ❤️ 3x Heart Surgery Survivor | 📈 Marketing Pro (15 yrs) | 🎭 Award-Winning Playwright & Director | Inspiring innovation through resilience & creativity!
27 posts 25 followers 19 following
Regular Contributor

Tailor Content for B2B vs. B2C: For B2B, focus on educational threads and data-driven insights. For B2C, prioritize visually engaging content like GIFs or videos to drive emotional connection.

Push notifications = underrated goldmine. 💬 With an average conversion rate of 20%+, they’re a must-have for driving engagement & sales. Don’t sleep on this powerful tool! 📈 #MobileMarketing #GrowthHack

Consistency is key! A #MessageMap aligns your brand’s voice, values, and messaging across all channels. Perfect for startups, SaaS, and growing brands looking to scale with clarity. 🗺️ #BrandStrategy #MarketingTips

Trust your marketers to do what they do best. 🎯 Marketing isn’t just guesswork—it’s strategy, creativity, and data-driven execution. Let the experts drive results while you focus on your zone of genius. 💡 #MarketingStrategy #TrustTheProcess

Influencer marketing works when authenticity meets strategic alignment. Choose partners who genuinely resonate with your brand values and audience demographics. Quality over follower count. #InfluencerMarketing #BrandStrategy #AuthenticMarketing

SEO builds organic traffic through strategic content optimization, while SEM leverages paid advertising for immediate visibility. Smart marketers use both to maximize digital presence. #SEO #SEM #DigitalMarketing

Marketing isn’t just creative ideas—it’s strategic execution that transforms concepts into measurable results. Data drives decisions, creativity sparks engagement. #MarketingStrategy #BusinessGrowth #DataDriven

At the top of the funnel, focus on awareness: #SEO, social media, and educational content. Example: A #B2B SaaS company might publish whitepapers to attract leads, while a #B2C brand might run influencer #campaigns

#Marketing is about execution, testing, and #iteration—not just brainstorming. The best ideas fail without proper implementation. Focus on action: create #campaigns, measure results, and refine your approach.

In B2BC (Business-to-Business-to-Consumer) #marketing, a hybrid approach is essential. Utilize Ideal Customer Profiles (ICPs) to identify target businesses and buyer personas to understand the end #consumers.

🚀 In B2B, focus on Ideal Customer Profiles (ICPs) to identify target companies. In B2C, create buyer personas to understand individual consumers. Both are key for tailored marketing! #B2B #B2C #MarketingStrategy

SEO is essential for enhancing visibility; without it, your website risks being lost in the vast online landscape. #SEOImportance #OnlineVisibility #SEO #SEM

A semester in marketing doesn’t make you a marketer, just as a semester in finance doesn’t make you a financial analyst. Respect the profession! #MarketingProfessionals #RespectTheField

Blogging enhances SEO and establishes authority in your niche, driving organic traffic to your site. #BloggingBenefits #ContentMarketing #Blog

A website must offer value beyond aesthetics; functionality and user experience are key to conversion. #WebsiteDesign #UserExperience #Marketing

Account-Based Marketing (ABM) targets specific accounts, while demand generation casts a wider net for leads. #ABM #DemandGeneration #Marketing

The bow tie funnel emphasizes customer retention and loyalty, unlike the traditional linear funnel. #BowTieFunnel #CustomerLoyalty #Marketing

Campaigns are overarching strategies, while tactics are specific actions taken to achieve goals. #CampaignVsTactics #MarketingStrategy

Organic marketing builds trust over time, while paid ads can generate immediate results. #OrganicVsPaid #MarketingApproach

Sales focus on closing deals, while marketing builds relationships and awareness throughout the funnel. #SalesVsMarketing #MarketingFunnel