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kleinkleinklein.bsky.social
Theorizing cultural change and our media. Head of Foresight & Research Methods at Reddit. Writer of the Webby-Winning: ZINE.KleinKleinKlein.com.
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New working hyp: Employee tenure is not long enough to instill fiduciary duty on brand work. As a result, you get a lot of work chasing the trend because employees want to resonate for now, not build for decades. Brands require an Executive of Stewardship. Chief Legacy Officer.

submitted 53 days ago • 0 comments

Cultural-Singularity: When culture folds back in on itself amidst hyper-optimization and AI. The solution? Friction. zine.kleinkleinklein.com/p/hyper-opti...

submitted 54 days ago • 0 comments

"The issue is just that “creativity” — especially online — is getting harder to surface and our platforms aren’t necessarily asking for it." zine.kleinkleinklein.com/p/hyper-opti...

submitted 54 days ago • 0 comments

Bring back Vine, you cowards.

submitted 63 days ago • 1 comment

sur l'environnement médiatique qui change: lu et aimé zine.kleinkleinklein.com/p/costco-guys

submitted 79 days ago • 0 comments

ZINE is read in 49 states (and 133 countries.) But I’m desperately seeking a reader from: Alaska. For the first Alaskan subscriber, I’m offering Founding Membership for life. If you know any peeps in Alaska interested in decoding social shifts, give ‘em a ping! ZINE.KleinKleinKlein.com

submitted 89 days ago • 1 comment

🍆 NSFW 💦 Pornhub's Year in Review Data Report could be one of the most insightful and overlooked glimpses into the collective psyche. If we're to better understand our moment, we've got to be curious, respectful and comfortable with the uncomfortable. The emerging trends:

submitted 90 days ago • 1 comment

TL;DR: Shrek is searched more frequently on Pornhub than Superman, Batgirl and Star Trek. zine.kleinkleinklein.com/p/pornhub-tr...

submitted 93 days ago • 0 comments

I don’t understand how a +$1B global communications and business consulting org lays off +5% of its workforce two weeks before the holidays and still thinks they signal: “We know how to do good communications strategy.”

submitted 106 days ago • 1 comment

After a couple of weeks of extensively using Claude I’m increasingly concerned by the (inevitable) atrophying of our creative, critical and menial thinking. The thinking that feels like a weight rep.

submitted 109 days ago • 1 comment

I’m taking Qs, hot takes and curiosities via ZINE Office Hours (Substack Chat) over the next couple of days. Drop in and let’s chat… open.substack.com/chat/posts/f...

submitted 110 days ago • 0 comments

Creativity can't die. But metrics, fear of risk and poor discovery prevent the novel from seeing the light. This isn’t an issue of creativity, but an issue of permitting talent to graduate beyond the niche and accepting news mediums of creativity. www.youtube.com/watch?v=aToM...

submitted 111 days ago • 1 comment

Dear strategists, if you’re not an active participant in the culture, your frameworks won’t save you

submitted 118 days ago • 0 comments

"The easiest thing to get to conform is the technology... Understand the technology well enough to use it in a way that's compatible with you and your creative cycle, rather than trying to conform your humanity to it." - @rushkoff.bsky.social zine.kleinkleinklein.com/p/douglas-ru...

submitted 124 days ago • 0 comments

People don’t love the “vibe” of a new platform as much as they love the flattening and equalizing of status and the ability to start from scratch.

submitted 124 days ago • 0 comments

Posting the same short message on X, Threads, Blue Sky and Substack Notes to ensure max coverage and ultimately determine which platform to one day invest heavily in based upon growth and engagement, is not what anyone of us signed up for and it’s okay to refuse to partake in this ridiculous game.

submitted 124 days ago • 1 comment

I’d like to propose… Klein’s Law: The Internet is actually smaller than we think — the more networked we become, the easier it is to come across conversations about yourself and others, and therefore we should always be respectful. Presume the person you’re talking about will discover that content.

submitted 128 days ago • 0 comments