kleinkleinklein.bsky.social
Theorizing cultural change and our media. Head of Foresight & Research Methods at Reddit. Writer of the Webby-Winning: ZINE.KleinKleinKlein.com.
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Can understand the concern.
Curious what signals this as a playbook for brands to exploit darkness, and not an essay centered on humans, helping them navigating said dark change.
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Thanks so much! ❤️
So appreciative to have you reading!
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Read the full analysis and data points here: zine.kleinkleinklein.com/p/pornhub-tr...
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The surge in android and animated sit beside a hunger for authenticity, while a deadly tension mounts between public legislation and private browsing. These aren't contradictions — they're constellations. Spots of light revealing the complexities of being human.
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07. Hentai, Anime & Cosplay: Hentai held the top spot as the most searched term for now four years in a row. Data reveals this may not be naivety, but favorability. Interest in hentai (or cosplay) isn’t a flee of reality, but a reinvention of it.
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06. Trans Porn: In '22, the category grew +75%, becoming the 7th most popular category, where it remained in '24. Trans porn is more popular in countries with higher rates of Catholicism and murders of trans people. There's a tension between human sexuality and social politics.
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05. Wellness & Care: Searches for therapy, therapist, massage, trainer and mindful are sweeping as we simultaneously face a wellness crisis. The perceived sacred, gentle safety of disclosure and healing is doing something for us.
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04. Synthetic Seduction: Android, AI, robot, machine, 3D and NPC searches are growing as we witness post-human eroticism. But mechanical fantasies aren't an escape from humanity, but another expression of it.
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03. Size Matters: Searches for big, bigger, biggest, etc. are swelling, perhaps signaling a crave for the physically overwhelming and undeniable as a reaction to our everyday digitally disembodied experiences. Or maybe bigger is just hotter.
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02. Elder Eros: Milf, dilf, daddy, mature, cougar, granny, and gilf searches are soaring but this may not be driven by young people interested in old people, but old people interested in the old people as nearly 1-in-5 Pornhub visitors are now 55+.
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01. Get Real: Searches for authentic, real, ethical, amateur, homemade, respectful, BTS and vertical video are spiking as we seek authenticity through the very mechanisms (screens), which perhaps drive us to crave it.
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Edelman’s private
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I don’t think this is the same as having a calculator do long division for us. It’s more like losing a sense of direction with Google Maps, or losing a sense of purpose after being laid off.
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An expertly succinct explanation of this phenomenon by @kirbyferguson.bsky.social
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Our platforms perpetuate demand for “magazine.”
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For a lot of smart people who want to “participate” in culture, the path of least resistance is rounding up links and lightly commenting on them vs. forming net-new, fully fleshed out ideas.
The latter approach offloads the labor of originality.
I empathize.