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launchbox.bsky.social
I run LaunchBox, a fractional design partner for people building things that are worth sharing with the world. Mostly things in health science, tech, consumer and education.
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Theory: Once we started understanding human motivation, we started to see a degradation in the quality of everything. Because we started understanding how to optimize dissatisfaction, we could create products and services that left us wanting more. 

submitted 16 hours ago • 0 comments

Number 6

submitted 1 day ago • 0 comments

You know who would crush it? A real estate agent that does, like.....anything.

submitted 1 day ago • 0 comments

Number 14

submitted 2 days ago • 0 comments

Before and after. Focus on the transformation and sell to humans. Humans like other friendly humans.

submitted 2 days ago • 0 comments

I wrote a thing on Universal Needs and how they play into brand building and market traction.

submitted 2 days ago • 0 comments

Here's a checklist to see if your copy is hitting the right notes to connect with your ICP. If you don't have a goal in mind, you can't iterate. Figure out the needs of your audience, express them, and measure the results.

submitted 3 days ago • 0 comments

Completely unremarkable bakery in Spain.

submitted 3 days ago • 0 comments

Number 24

submitted 4 days ago • 0 comments

Before and after. You don't need to give everything away at the start. When people encounter a new product, you can take the time to give them a story.

submitted 4 days ago • 0 comments

My first company was a design company for film and television. Playback, previz and titles.  I am, by no means, a natural at sales. But I started hitting the phone and making cold calls.  Here's what happened when I cold called Brian Grazer and Ron Howard.

submitted 4 days ago • 1 comment

Design is all about persuasion. All design is behaviour design. When you know why your audience does what it does, you can deliver more relevant experiences.

submitted 5 days ago • 0 comments

Before and after. Sometimes making a brand more fun can make tough things more reassuring.

submitted 6 days ago • 0 comments

Number 7

submitted 6 days ago • 0 comments

Side quest. Construction edition. Having a bit of experience with renos this seems useful to me. Would love industry feedback from builders and trades. Is this a useful idea?

submitted 6 days ago • 0 comments

There seems to be a time when someone gets rich enough that they start to see their customers, employees, and the world itself as impediments to their "vision". They want to fix everything, so why is everyone getting in their way? Why shouldn't they just get all the money so they can get it done?

submitted 7 days ago • 0 comments

The Laws of Branding - Number 21

submitted 8 days ago • 0 comments

Parisians dress better than Vancouverites.

submitted 8 days ago • 0 comments

Number 5

submitted 9 days ago • 0 comments

Before and after. Design with more than just one medium in mind. Sites are great testing ground, but they're just one medium. A brand system needs to work at trade shows, social media posts, adverts, pitch decks, and more.

submitted 9 days ago • 0 comments

British Airways business class has better food than Air France business class.

submitted 9 days ago • 0 comments

Confidence in founders is incredibly important. That's why it's a good idea to put some investment into your brand. It's way easier to do a pitch or drive people to a site when you know things are on point. If you're excited to share tour stuff, other people will be excited to see it (Products too!)

submitted 10 days ago • 0 comments

Mentors are great, but you can't always get one.  There's a trick you can use anyway. One secret to success (according to everyone) is showing up every day. But the questions is, showing up doing what exactly? That's where a mentor can help. If you don't have one, here's how to do it for yourself.

submitted 10 days ago • 1 comment

Junior design is filled with ego. Senior design is totally egoless. Legendary design is filled with ego.

submitted 11 days ago • 0 comments

Number 18

submitted 11 days ago • 0 comments

Before and after. Feelings beat features.

submitted 11 days ago • 0 comments

People have a series of purchase motivations, from functional goals to motives grounded in values, to their regulatory needs. Understanding these perspectives helps make better products and better communication. All it takes is a bit of empathy and effort.

submitted 13 days ago • 0 comments

Before and after. People buy home services because of their homes. Take the focus off the service, and put it on the purpose.

submitted 13 days ago • 0 comments

I scheduled this post ahead of time, but I assume the Chiefs are currently down.

submitted 14 days ago • 0 comments

Number 7

submitted 16 days ago • 0 comments

Warm up.

submitted 16 days ago • 0 comments

Influence comes down to basic human needs. Primal stuff, that goes back to our hunter gatherer roots. Survival instincts that we can't escape no matter how many rockets we catch with space tweezers.

submitted 16 days ago • 1 comment

The main title for Severance season 2 is by Oliver Latta. Ben Stiller saw his work on instagram.  Share your work. You never know who is looking.

submitted 17 days ago • 0 comments

Sale ends today if you want to learn Blender this looks like a great course from School of Motion.

submitted 17 days ago • 0 comments

When you see this, what do you think of?

submitted 18 days ago • 1 comment

Warmup.

submitted 18 days ago • 0 comments

How we buy things is determined by what emotions we're trying to regulate.

submitted 19 days ago • 0 comments

Hey US companies and startups - if you support diversity and inclusion, we'll give you 20% off services. LaunchBox loves what ACTUALLY makes America great.

submitted 20 days ago • 0 comments

A lot of people design products based on features and feedback. But with a little effort and empathy you can create products and experience that keep people coming back. And that means that you can design products that impact lives for the better. If you want.

submitted 20 days ago • 0 comments