makpastrana.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

Pleasing every client will ruin your self-respect.

submitted 7 hours ago • 0 comments

You don't hate writing. You hate thinking.

submitted 1 day ago • 0 comments

Quit asking about the best way to do marketing and promote your service business, and start asking what way of marketing can you picture yourself doing consistently?

submitted 2 days ago • 0 comments

Knowing how to make money is a totally different skill than knowing how to manage money.

submitted 3 days ago • 0 comments

Self-care tip for freelancers: Surround yourself with clients who support you. Consume content that inspire you.

submitted 4 days ago • 0 comments

Focus on the process rather than the outcome. Works for everything.

submitted 5 days ago • 0 comments

At the beginning, put your efforts into increasing traffic. Once you've done that, you'll realize that It doesn't matter how much traffic you have, if you don't target the right ones, conversion will be low. Now refine the target you get to only include your ideal customer.

submitted 6 days ago • 0 comments

If you hear "we can't pay that much for this initial project but we've got a ton of work lined up"—run far, far away.

submitted 7 days ago • 0 comments

Never let a client steal your life.

submitted 8 days ago • 0 comments

We now live in a world where your digital personality has more of an influence on your future than your actual personality. This is a marketing tip.

submitted 9 days ago • 0 comments

In a service company, everyone on the team should learn and do marketing.

submitted 10 days ago • 0 comments

The best way to gauge the quality of someone’s ideas isn’t to listen to them talking. It’s to read their writing. This applies to your own ideas as well. Compelling speakers can mask weak arguments with strong charisma.

submitted 11 days ago • 1 comment

You're not bad at marketing. You're new to marketing.

submitted 13 days ago • 0 comments

If something stands in your way you can either: 1. Go through it. 2. Go around it. Your choice.

submitted 19 days ago • 0 comments

You could be one client away from changing your life. Always remember this as you do cold outreach..

submitted 20 days ago • 0 comments

The best marketing people I've worked with have 4 core skills in common: 1. Knows how to write for their target audience 2. Great at working with a team 3. Learns from failed campaigns 4. Have acquired "good taste" in their industry That's 98% of being exceptional at marketing.

submitted 21 days ago • 0 comments

Underrated traffic source you can own: Email It's the most powerful marketing channel which makes your contact list your most important asset.

submitted 26 days ago • 0 comments

What's the best marketing hack? Showing up and writing consistently for an extended period of time.

submitted 27 days ago • 0 comments

Business owner? Get comfortable with criticism. The most important people to have around you are the ones that call out your bad ideas

submitted 28 days ago • 0 comments

Every service business niche seems crowded, but the truth is that majority of these businesses don't have an online presence.. There's less competition than you think.

submitted 29 days ago • 0 comments

If you want to upskill, launch a side project. You’ll learn skills in months that would usually take years.

submitted 30 days ago • 0 comments

Don't leave money on the table. These email sequences drive 20% of an e-commerce's shop's revenue: 1: Welcome Sequence 2: Browse Abandonment 3: Abandoned Cart 4: Abandoned Checkout 5: Bounce Back 6: Purchase Onboarding 7: Post Purchase 8: UGC Request 9: Predictive Purchase 10: Sunset Sequence

submitted 31 days ago • 0 comments

A single tweak and your post goes from 0 to a thousand of views. It is all about attention to detail.

submitted 32 days ago • 0 comments

Sure, SEO + distribution channels are very important! You're dead in the water without them. But you need to a good, delightful story for your brand to capture the imagination of your reader. Start with that..

submitted 33 days ago • 0 comments

You did work long and hard to deserve it. You’ve been working for years, building your expertise. That’s why you’re able to come up with something brilliant in no time at all. It’s not the time you spend on this client.

submitted 33 days ago • 1 comment

Writing copy? • Write and edit at different times, in different screen sizes • Read everything you write aloud • Write with one specific person in mind to solve one particular problem Every piece of marketing advice is somehow related to these three.

submitted 34 days ago • 0 comments

Here's a simple lead funnel for a service company: 1. Build a landing page 2. Offer something of value to potential customers for FREE 3. Promote your landing page 4. Collect emails 5. Send value + offers If you don't have an offer yet, send them to a booking page.

submitted 35 days ago • 0 comments

Whenever you feel lost, remember this: progress is measured in decades.

submitted 37 days ago • 0 comments

Marketing secret: It's nearly impossible to stop someone who never quits selling. At some point, buyers will find you. Be relentless.

submitted 38 days ago • 0 comments

Time freedom is what everyone who gets into freelancing wants, but the only way to get it is through sacrifice and discipline.

submitted 39 days ago • 0 comments

One day you’re gonna look back and be glad you started today.

submitted 40 days ago • 0 comments

The cost of inaction is the opportunity you could have taken advantage of.

submitted 41 days ago • 0 comments

A basic marketing plan: 1. Set goals 2. Document strategy and processes 3. Appeal to the consumer on multiple levels 4. Adapt to change

submitted 51 days ago • 0 comments

Avoid using "very" in your sentences. Don't say "It was very bad." Say "It was devastating." Don't say "I was very scared." Say "I was terrified." Be concise, not cluttered.

submitted 52 days ago • 0 comments

Write everything down. You will forget it. You think you won't, but you will.

submitted 53 days ago • 0 comments

Reading is food for your brain. Writing is the gym. It is a 'muscle' that needs daily training and rests in between.

submitted 54 days ago • 0 comments

Every marketer needs to know how to keep the noise out. A strong mind doesn't require external validation.

submitted 55 days ago • 0 comments

Find what works with your audience and double-down. If nothing has worked, keep experimenting. You're bound to find something.

submitted 56 days ago • 0 comments

95% of marketing is doing the same thing over and over again. But constantly tweaking it to make it better.

submitted 57 days ago • 0 comments

The best marketing strategy will forever be: "Write a damn good story."

submitted 58 days ago • 0 comments

If there's one thing marketers need- it's resilience.

submitted 59 days ago • 0 comments

A water bottle at the store costs $1. The same bottle at a hotel is $3 and at an airport, $5. Same bottle, same brand. The only thing that changes is the story of how and why you're buying it. A different context gives a different value to the same product. Lesson there.

submitted 60 days ago • 0 comments

Never sell the product, Sell the dream.

submitted 61 days ago • 0 comments

Most service business owners will be in the exact same place next year as they are today. Make a change.

submitted 62 days ago • 0 comments

It's always going to be hard. So when with a group, those who say it can't be done should get out of the way of those doing it.

submitted 64 days ago • 0 comments

Your marketing doesn’t suck. You just haven’t figured out a good story to tell.

submitted 65 days ago • 0 comments

Dear Struggling Service Business Owner, The man who loves walking will walk further than the man who loves the destination. This is marketing advice.

submitted 66 days ago • 0 comments

“Good writing is clear thinking made visible.”

submitted 67 days ago • 0 comments