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mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
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Elon Musk is banning hashtags from ads on X He calls them “an esthetic nightmare," and the ban starts Friday Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless Regular posts can still use hashtags mashable.com/article/elon...

Is Social Media Just This Generation's "Dangerous" Video Games? 🎮 Social guru @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 https://youtu.be/q_Sn8rjod14 🔈 https://podfollow.com/1809127115 #Podcast #socialmedia

Social Media Guru's Career Skyrocketed After Taking ADHD Medication 💊🚀 @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 https://youtu.be/q_Sn8rjod14 🔈 https://podfollow.com/1809127115  #adhd

Did he accidentally tweet from a government account? 😬 Social media expert @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 https://youtu.be/q_Sn8rjod14 🔈 https://podfollow.com/1809127115

⭐️ NEW 'HOW DO WE MANAGE?' ⭐️ Social media guru @mattnavarra.com joins Stephanie, discussing how he introduced his children to social media, managing his ADHD, and running David Cameron’s social media accounts. Listen and watch now: 📺 https://youtu.be/q_Sn8rjod14 🔈 https://podfollow.com/1809127115

Elon Musk will retrain Grok to match his beliefs and purge “divisive facts” He called existing sources “garbage” and asked X users to flag unwanted info Critics say it's an Orwellian rewrite of reality via AI Grok’s reach is limited, but its use in US gov agencies makes this shift highly alarming

Bluesky backlash misses the point Bluesky’s growth is under scrutiny, with critics labelling it a leftist echo chamber Bluesky is only 1 app built on the open AT Protocol—users can customise feeds, switch apps, build their own AT Proto already powers many other niche communities 1/2

Bluesky Risks Turning Into a Dead End for Liberals Progressives pushing an “X-last” strategy by migrating to Bluesky risk isolating themselves politically. Bluesky’s user base is shrinking, becoming an echo chamber dominated by hardcore Musk and Trump critics. 1/2

Elon Musk Snaps After X User Claims He Was ‘Tripping On Ketamine’ In Resurfaced Video A wild old clip shows Elon Musk building spoon towers at a Trump dinner An X user joked he was high on ketamine — Musk clapped back: www.huffingtonpost.co.uk/entry/elon-m...

Elon Musk Says the New York Times Is Lying About His Rampant Drug Use Musk has blasted the NYT for claiming he’s abusing drugs like ketamine and ecstasy. He denied the allegations, saying he hasn’t touched ketamine in years + accused the Times of lying “their ass off” What's your take on it?

Bluesky has caught on with news influencers, but X remains more popular Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43% But 82% of influencers still use X, and just 6% post only on Bluesky 1/2 👇

Bluesky now lets ‘notable’ users apply for a blue tick Bluesky now lets users apply for blue-check verification—echoing Twitter’s old system. Critics say it reintroduces Twitter-style clout hierarchy. What do you think?

Wow: after 15 years, YouTube has taken down the original 'Rick Roll' video due to a "licensing issue," likely due to the acquisition of Astley's record lable. The metadata remains, but if you click through it goes to 'video not found': www.youtube.com/watch?v=dQw4...

Bluesky Takes a Swing at ‘Sports Twitter’ with NBA Playoff Integration Bluesky is testing a new NBA playoff feature showing a “live” red border on posts from the NBA account. Clicking redirects users to external game streams—unlike X, Bluesky isn’t trying to trap users. WNBA coverage is next

Elon Musk's X is looking for a PR pro to boost its image The platform's media and advertiser relationships have suffered under Elon Musk The role has been vacant since March, following several high-profile comms exits PR experts say it would be a “challenge of a lifetime” to take it on

Spot on as always from @mattnavarra.com - Taken from his always-useful Social Media Geekout Newsletter:- geekout.mattnavarra.com/p/what-if-th...

This warning when logging into Meta AI is concerning And pretty offensive!

Elon Musk Critics See Their Reach Vanish on X When three far-right influencers slammed Musk over visa policies — their views tanked overnight Musk denies shadowbanning but admitted blocking or muting accounts can “sharply” limit visibility Critics say it’s targeted suppression, not free speech

Bluesky’s Twitter-Style Checks Raise Questions About Who Gets Verified Criteria for verification and the full list of verifiers are still unclear. Bluesky hasn’t defined what happens if verifiers abuse power. Here’s everything else we know so far:

Started using Instagram’s Edits app, and the first video on the ‘Inspiration’ feed is encouraging me to make AI slop about Katy Perry marrying an alien 🤷‍♂️

Bluesky Revives the Twitter Blue Check Verification System—with a Twist It’s using two icons: 1/ a round check for verified users, and 2/ a scalloped check for “trusted verifiers” Only approved entities can issue checks—for example, NYT can verify its reporters

Threads Maintains Growth Momentum, as X + Bluesky See Slower Take-Up Threads has hit 320M MAUs, adding 200M in past year X still leads with 600M MAUs, but its growth has slowed, data questionable Bluesky has 35M MAUs but momentum slowed after a late 2024 surge Threads could pass X by late 2025

Huge Number of People Who Used to Like Elon Musk Now Detest Him Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively Musk now has a net favorability of -11%, a huge fall from +29 in 2016    Musk is now polling worse than President Trump futurism.com/poll-favorab...

Ex-British PM Liz Truss to launch ‘uncensored’ social network to counter mainstream media… Oh lord! Truss will launch a free speech platform this summer, targeting Britain’s “deep state” and media    Inspired by Trump and Musk, she says the new site will resist cancellation and censorship

The wildest AI-generated action figures people have created so far... www.thepoke.com/2025/04/15/i...

Dorsey & Musk say they want to delete all IP law Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X Creators pushed back, saying their work would be pillaged for profit Dorsey claims IP laws block fair creator payments, favoring gatekeepers techcrunch.com/2025/04/13/j...

AI Prank Hijacks Crosswalks With Musk and Zuck Voices Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy www.theverge.com/news/647830/...

The Funniest Memes About Donald Trump’s Idiotic Tariffs gizmodo.com/the-funniest...

Bluesky Copies X With Chat Reactions in DMs & New Personalized Explore Page Users can now react to DMs with emojis, choosing from presets or custom options. The revamped Explore page shows trends, suggested accounts & Starter Packs. 1/2 @bsky.app

Adobe Forced Off Bluesky After User Backlash Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture Exposes a real issue for Bluesky: how to monetise if its users rejects brands www.garbageday.email/p/maybe-the-...

After @politicshome.bsky.social revealed that the UK govt set up its own Reddit, The Times wrote that it could be the "new battleground that could swing elections" @mattnavarra.com: "It's about reaching the disillusioned, the politically curious, those flirting with Reform or sitting on the fence”

Why Reddit is the new battleground that could swing UK elections @labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise. @thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit: archive.ph/qcVfu

Trump extends TikTok ban deadline by 75 days I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators: www.thenationalnews.com/future/techn...

Bluesky Can’t Take a Joke…Apparently Jokes often fall flat: Former Twitter users bring sarcastic, ironic humor to Bluesky, but many newer users don’t get it, leading to misunderstandings. Bluesky’s algorithm mixes serious users with jokesters, causing confusion over tone and intent.

This week’s Geekout with @mattnavarra.com is already a little out of date thanks to Trump’s TikTok extension …but at least I got to make the first ever image to combine Trump, Bezos, and Andreessen with 80s UK TV game show Bullseye.

How Elon Musk’s political gambit could tarnish his legacy at Tesla After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies www.fastcompany.com/91310969/elo...

Hillary Clinton Joins Bluesky Her joining Bluesky follows Obama’s recent debut on the platform She used her first post to spotlight Wisconsin’s pivotal Supreme Court election. @hillaryclinton.bsky.social has already gained 167K+ followers techcrunch.com/2025/03/31/h...

These are the apps building social experiences on the AT Protocol 📸 Flashes, Pinksky, Skylight – Photo/video sharing 📺 Streamplace – Livestreams 📰 Surf, Graze, SkyFeed – Custom feeds 💬 Germ, Roomy – Messaging 📊 Dazzle, BlueSkyHunter – Trend tools 📝 White Wind – Blogging 🗓 Smoke Signal – Events

The Signal Group Chats Memes 😆 gizmodo.com/the-best-mem... #SignalGate #SignalGroupChat

Signal's founder has poked fun at the US military group chat debacle www.businessinsider.com/signal-found...

the U.S. government’s Signal leak is a national security nightmare but the memes are great mashable.com/article/gove...

Meta considers charging for ad-free FB + IG in the UK The move follows legal pressure & mirrors similar option already live in the EU I told BBC News “Most users would rather pay with their data than part with real cash” “This is Meta building a safety net… Most will keep scrolling for free"